Director, Digital Marketing

• Lead the strategic direction and execution of digital marketing on pureplay retailer and owned platforms across Wonderful Brands, FIJI water and JUSTIN Wines.

• Analyze complex consumer behavior, campaign performance, and search data to develop actionable insights and guide marketing strategy and tactical decision-making.

• Strategize, budget and plan full-funnel digital marketing programs understanding brand and retail customer challenges and opportunities in order to have our digital marketing plans support broader initiatives.

• Lead, mentor and develop a team of digital marketers and data engineers, providing guidance on strategies, optimizations and spend allocation while maintaining accountability for overall departmental performance, budgets, dashboards and results.

• Negotiate contract terms, media rates, and value-added placements with retail media network partners to maximize ROI and secure preferred inventory access.

• Collaborate with the sales team to continue strategic partnerships and approach to retail media networks and the role of digital marketing in omnichannel grocery. Present digital marketing strategies, budget plans, and performance results to brand and cross-functional stakeholders, distilling complex data and platform mechanics into compelling, easy-to-understand narratives.

• Research and assess industry trends, competitive dynamics, and emerging technologies to inform strategic planning and enhance digital marketing performance.

• Drive the understanding, awareness and importance of digital marketing within the organization.