Manager, Digital Marketing - Retail Media

• Drive demand by designing and executing full-funnel digital marketing programs exercising independent judgment to grow our brands using sponsored product, display, brand advertising and other platform-specific tools across multiple online marketplaces including, for example, Amazon, Walmart, Instacart and Target.

• Evaluate and validate data sources, analytical tools, and methodologies used to measure marketplace and campaign performance, interpret results and implement data-driven improvements for campaign effectiveness. Including bid adjustments, A/B testing and audience refinements.

• Review the work and coach junior team members to build team expertise.

• Lead, develop and maintain dashboards and automated reporting tracking key performance indicators, including return on ad spend, cost per click, click-through rate, conversion rate, revenue and revenue attribution metrics.

• Configure and optimize DSP campaigns, including audience segmentation, bid strategy, and inventory targeting, to drive performance and reach.

• Partner with brand and agency creative teams for data-driven custom display ad assets.

• Collaborate with the sales team to develop strategic approaches for engaging smaller/emerging retail media networks (RMNs), identifying growth opportunities and tailoring partnership strategies to maximize incremental reach and performance.