Brand Manager

• Co-lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Manage effective execution of marketing plans and campaigns.

• Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches.

• Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns.

• Develop, maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities.

• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

• Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.

• Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.

• Develop and manage marketing budget for Brand.

• Build collaborative relationships with Sales, Finance, Operations, and Product Development.