Director, Marketing

The Director, Marketing is a central operations role serving all MCG Centers of Excellence, accountable for building the enterprise strategic marketing function and translating MCG’s engineered products and lifecycle services into positioning, go-to-market programs, and sales enablement that win work.

This is a build role and a player-coach role. The person in this seat personally produces the early work, competitive analysis, positioning architecture, launch plans, and customer-facing materials, while standing up the processes, tools, and team that scale it across the enterprise. Success requires strategic judgment and a willingness to execute directly while the infrastructure is still being built.

Accountabilities:

• Enterprise marketing strategy: Build and own the strategic marketing plan supporting commercial growth across all six Centers of Excellence, translating enterprise and business unit priorities into a prioritized roadmap and campaign calendar.

• Positioning and messaging: Develop positioning, messaging architecture, value propositions, and competitive differentiation for MCG’s integrated power solutions and lifecycle services and hold the organization to consistent use of it.

• Go-to-market: Lead go-to-market strategy and execution for new products, services, and solutions, from launch planning through sales readiness, launch execution, and post-launch performance review.

• Technical translation: Partner with Product Management, Engineering, and operations leadership to convert technical capability into customer value in language that owners, engineering firms, contractors, and specifiers understand.

• Integrated campaigns: Plan and execute integrated campaigns across digital, email, paid media, social, trade events, and industry publications; establish KPIs, measure performance, and reallocate effort and spend based on results.

• Digital presence: Own SEO, SEM, and website strategy and optimization, and build the campaign analytics and reporting foundation the enterprise currently lacks.

• Market intelligence: Monitor customer requirements, competitor activity, and market dynamics across data center, utility, healthcare, industrial, and commercial segments, and convert findings into recommendations leadership can act on.

• Sales enablement: Partner with Sales to develop presentations, case studies, solution briefs, spec sheets, and proposal content; support strategic pursuits, customer meetings, trade shows, and product launches.

• Content production: Direct video, photography, and visual content production, including storyboard development, managing internal resources and agency partners to a consistent brand standard.

• Growth and integration marketing: Support MCG’s growth agenda, including positioning, brand integration, and capability messaging associated with acquisitions and newly added service lines.

• Operating model: Establish how the Centers of Excellence request, prioritize, and receive marketing support, and report performance through a consistent enterprise reporting cadence.

• Team build and leadership: Build and lead the strategic marketing team. Define roles, hire ahead of demand, develop capability, and manage day-to-day priorities and deliverables.

• Budget and partners: Manage assigned budgets, agency relationships, and marketing vendors, holding partners accountable to scope, timeline, and measurable return.

• Direct execution: Personally execute priority deliverables during the build phase rather than routing all work to a team or agency.