Marketing Manager - Eataly Houston (New Store Opening!)

The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, not limited to: events, education, community relations, and graphics.  Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing.  Manages the in-store Marketing team.  

• Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales  

• Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects 

• Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals 

• Ensures in-store communication is up to standards and follows the brand guidelines 

• On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters,..) and oversees in-store installations (signage, VM, etc) 

• On occasion produces store-related social media images when needed 

• Manages the store Events team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates 

• Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events 

• Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content 

• Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities 

• Analyzes performance and reports progress to senior leadership on a weekly basis 

• Keeps track of marketing spent on provided system, staying within defined budget 

• Performs other duties as required or assigned 

Salary Range for this role: $75k-$80k