Channel & Performance Marketing Internship - Summer 2027

Red Wing Shoe Company is excited to announce our 2027 Internship Program! The program is designed to offer you meaningful work that will prepare you for your career. You’ll get to see first-hand how our corporate teams develop strategies and practices that support our retail and manufacturing partners, and customers worldwide.

This position offers a hybrid work structure. Candidates must live within a commutable distance of Red Wing, MN, as the role requires onsite work on Tuesdays and Wednesdays. Interns will generally work 40 hours per week, Monday through Friday, during core business hours. The typical schedule includes a shorter workday on Fridays, often ending around 1:00 p.m., though schedules may vary based on business needs.

Compensation is $25/hr.

What to Expect:

Our Channel & Performance Marketing Internship offers hands-on experience supporting marketing initiatives that drive engagement across retail, wholesale, and partner channels. The intern will collaborate with cross-functional teams, contribute to campaign planning and execution, and gain exposure to content creation, event marketing, and product launch activities in a dynamic brand environment.

As a Marketing Intern, you will:

• Develop and execute retail marketing assets that support product launches, promotional campaigns, retail events, and brand storytelling across Red Wing's network of 500+ retail locations and wholesale partners.

• Partner cross-functionally with brand marketing, product marketing, sales, creative teams, and external agencies to create and deploy marketing tools that drive customer engagement and sales performance.

• Support planning and execution of the annual Red Wing Warehouse Sale by developing communication materials, coordinating marketing deliverables, and helping optimize customer outreach strategies.

• Assist with channel marketing initiatives, including product launch campaigns, partner marketing programs, and content development for key partnerships such as SkillsUSA and other strategic organizations.

• Contribute to marketing content creation by supporting product photo and video shoots, coordinating logistics, collaborating with production teams, and helping manage talent and creative assets.