Senior Software Engineer, Ads Measurement

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

As a Senior Software Engineer on our Ads Measurement team, you will architect and build foundational ads systems that are capable of reliably serving Roblox’s massive scale. You will drive performance improvements to our ads serving and delivery infrastructure, while expanding our systems to support a variety of new and immersive ads experiences. Your scope will span across multiple teams and require close collaboration with engineers across ML, backend, and analytics to shape the future of ads infrastructure at Roblox.

If you're passionate about large-scale data processing, sophisticated ad measurement & audience system, and privacy-enhancing ad technologies, this role offers unparalleled technical challenges. You will directly impact business outcomes and redefine how brands connect with audiences within the immersive metaverse, shaping the future of advertising.

This position will report to our Senior Engineering Manager and require you to work onsite at our HQ in San Mateo, CA Tuesdays to Thursdays.

You Will:

• Build and ship best-in-class Ads products used by hundreds of millions of users.

• Develop backend services that scale to billions of products and transactions.

• Design and implement sophisticated attribution models and identity matching solutions that operate at scale, providing advertisers with a holistic view of their campaigns performance.

• Develop seamless integration with various 3rd-party measurement partners to offer comprehensive insights such as view-ability, brand safety, audience reach and audience verification.

• Develop and optimize audience segmentation and management systems (demographic, interest, behavioral, lookalike) that empower advertisers to reach their desired audiences with precision.

• Be a tech lead and mentor junior engineers

• Self-organize and take ownership of projects throughout their full lifecycle.

You Have

• 3+ years of experience in software development and shipping complex products to production

• Proficiency in one or more systems programming languages such as C#, Go, Rust, Java, C++, or Python.

• Knowledge with REST, GRPC, distributed systems design, scalable containerized systems and microservices.

• Experience with technologies like Kafka, Flink, Redis, and distributed sql/nosql databases

• Bonus: Experience working in ads systems

You Are:

• A Technical Leader: You have initiated and facilitated challenging technical solutions. Your technical expertise influences product direction. You nurture a culture of technical excellence.

• Data & System Oriented: You understand that robust data is the foundation of great ML systems, and you design infrastructure for scale, correctness, and reliability.

• Collaborative: You thrive in cross-functional teams, partnering effectively with ML, backend, and product engineers to solve complex challenges.

• Curious & Creative: You enjoy tackling hard problems, exploring new technologies, and driving continuous improvements in both systems and workflows.

• Impact Driven: You focus on outcomes - prioritizing product impact, reliability, and measurable success over code volume or complexity.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range

$196,750—$243,290 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.