Salesforce Marketing Cloud (SFMC) Administrator & Solutions Engineer

Company Information

AEG brings music, sports, and live entertainment together to create moments people remember around the world. Each year, more than 100 million fans experience live events across five continents—from global touring, concerts, and festivals to iconic sports and entertainment destinations.

Through our music division, AEG Presents, one of the world’s leading operators of tours, concerts, and music festivals, we help shape the sound of now. We work with artists at every stage of their careers to bring live music to life, connecting artists with fans on stages around the world.

Headquartered in Los Angeles, AEG Presents is driven by creativity, innovation, and purpose, and powered by people who want their work to show up in the real world.

If you’re ready to help create moments that matter, there’s a place for you here. Because it happens here.

Job Summary

The Salesforce Marketing Cloud (SFMC) Administrator & Solutions Engineer owns the health of AEG Presents' marketing automation platform while designing and building the technical solutions that power it. This role blends the day-to-day discipline of a platform administrator — governance, data hygiene, and deliverability — with the build-it mindset of a solutions engineer, using AMPscript, SQL, and APIs to turn business requirements from the Personalization, CRM, and Analytics teams into scalable, well-documented technical solutions inside SFMC. The SFMC Administrator & Solutions Engineer will act as a trusted advisor, shaping how Salesforce Marketing Cloud is leveraged within the broader Martech ecosystem to drive fan engagement, unlock revenue opportunities, and deliver personalized

Essential Functions

• Administer the Salesforce Marketing Cloud (SFMC) platform, including user access, business unit configuration, and security settings.

• Design and build technical solutions in SFMC (AMPscript, SSJS, SQL, APIs) that translate business requirements from Personalization, CRM, and Marketing stakeholders.

• Monitor platform health, email deliverability, and compliance with CAN-SPAM, CASL, and GDPR.

• Maintain and audit Data Extensions, Automations, and Journeys for accuracy, performance, and data hygiene.

• Build and maintain integrations — REST/SOAP APIs and SFTP automations — connecting SFMC to Salesforce Sales/Service Cloud and other marketing technology systems.

• Troubleshoot technical issues across journeys, automations, and data flows; document processes and configurations.

• Serve as a technical point of contact for SFMC projects; support QA and testing for new campaigns, features and integrations.

Required Qualifications

• BA/BS Degree (4-year) Marketing, Information Systems, Computer Science, or equivalent practical experience.

• 2-4 years Hands-on experience administering Salesforce Marketing Cloud, including Data Extensions, Automation Studio, Journey Builder, and Contact Builder.

• Experience with SFMC REST/SOAP APIs and SFTP-based data integrations.

• Preferred: experience integrating SFMC with Salesforce Sales/Service Cloud; familiarity with live entertainment, ticketing, or hospitality marketing; experience with GA4 or attribution/personalization platforms; working knowledge of HTML/CSS for responsive email templates.

• Deep understanding of Salesforce Marketing Cloud capabilities (Journey Builder, Automation Studio, Contact Builder, etc.)

• Proficiency in AMPscript and SQL, with working familiarity with Server-Side JavaScript (SSJS).

• Solid understanding of email deliverability best practices and data privacy regulations (CAN-SPAM, CASL, GDPR).

• Strong analytical and troubleshooting skills, with the ability to work across technical and non-technical teams.

• Salesforce Administration Certification Salesforce Marketing Cloud Email Specialist certification also preferred. Certification may be obtained within the first 6 months of employment if not already held.

Payscale: $80,509.00 - $128,605.00

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.