Assoc Manager, Email Marketing

Position Overview

The Associate CRM Marketing Manager manages the end-to-end execution and optimization of email marketing campaigns that drive audience engagement, retention, and subscriber growth. This role owns priority campaigns from planning through deployment and reporting, while developing expertise in segmentation, personalization, automation, and lifecycle marketing.

The Associate Manager also serves as a key day-to-day partner to cross-functional teams and provides tactical guidance to Email Marketing Coordinator on campaign execution, content selection and prioritization, email best practices, quality assurance, and optimization opportunities to improve campaign performance.

Key Responsibilities

Campaign Management & Execution

• Own end-to-end execution of priority email campaigns, including intake, planning, build, QA, deployment, and reporting on campaign priorities, objectives, and overall CRM strategy.

• Independently manage the planning, development, and execution of campaign landing pages, including coordinating creative assets, content, functionality, and QA to ensure alignment with campaign objectives and a seamless user experience.

• Independently manage campaign calendars, timelines, deliverables, and cross-functional approvals, proactively identifying and resolving potential delays.

• Build and deploy segmented, triggered, personalized, and dynamic-content campaigns within the ESP.

• Conduct campaign QA across devices and email clients and troubleshoot rendering, tracking, audience, or deployment issues.

• Collaborate with Creative and Sports Marketing teams on email creative planning, including content strategy, messaging, layout, and calls to action, providing recommendations informed by campaign performance and email best practices.

Optimization & Testing

• Develop and execute A/B and multivariate tests across subject lines, creative, CTAs, content, and audience segmentation, aligned with the testing strategy and priorities established by the Senior CRM Manager.

• Independently analyze campaign and newsletter performance to identify trends, optimization opportunities, and areas for improvement.

• Proactively recommend and implement data-informed adjustments to content, targeting, segmentation, and automation to improve campaign performance.

• Manage the execution and tracking of the email testing roadmap, translating results into actionable insights and best practices that inform broader CRM strategy.

Audience, Personalization & Growth

• Independently manage campaign-level segmentation using behavioral, preference, demographic, and engagement data, with strategic guidance from the Senior CRM Manager on audience targeting approaches and priorities.

• Support the development and execution of automated email journeys and lifecycle campaigns, with the Senior CRM Manager providing direction on lifecycle strategy, audience objectives, and journey priorities.

• Partner with Data and Analytics teams to ensure accurate audience targeting, suppressions, and data hygiene.

• Execute subscriber acquisition initiatives, including signup forms, CTA optimization, and campaigns designed to drive list growth, aligned with broader audience growth objectives.

• Demonstrate expertise in personalization, dynamic content, audience targeting, and lifecycle marketing, proactively identifying opportunities to apply these capabilities to campaigns.

Reporting & Insights

• Independently monitor campaign performance against benchmarks and historical results, identifying trends and opportunities for optimization.

• Develop campaign recaps highlighting performance, key learnings, and recommended next steps.

• Present results and insights during CRM team meetings, proactively recommending opportunities to improve performance.

• Translate campaign and testing results into actionable recommendations that improve key email KPIs and inform future campaign planning.

Team & Cross-Functional Collaboration

• Provide day-to-day tactical guidance to the Email Marketing Coordinator on campaign execution, content selection, QA, and email best practices, with overall team priorities established by the Senior CRM Manager.

• Serve as the primary day-to-day point of contact for assigned email initiatives across Creative, Editorial, Product, and other teams, independently managing routine communications and escalating strategic decisions or significant risks as needed.

• Independently facilitate campaign kickoffs, feedback loops, and stakeholder communication to ensure alignment and timely execution.

• Help establish and reinforce email marketing processes and best practices across the team, proactively recommending workflow and efficiency improvements.