Manager, Performance Marketing-Social

Welcome to Peacock, the dynamic streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment. 

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. 

We are looking for you – a dynamic, data-driven, best-in-class talent to join the Peacock team as the Manager, Performance Marketing, Social. This is a critical role within the Growth Marketing organization, specifically the Performance Marketing team. The role will support the team in planning and executing the Always On strategy and managing the optimization of paid social campaigns driving subscriptions and engagement across Peacock/direct-to-consumer products.

Responsibilities:

• Own day-to-day campaign execution across objectives, audiences, and platforms, including campaign setup, QA, pacing, optimization, and measurement against business goals

• Own audience structure across campaign objectives, including prospecting and acquisition segmentation, exclusions, lookalikes, first-party audiences, and testing against audience performance

• Work closely with the Director, Performance Marketing to develop strategy and optimization recommendations across major social platforms, including Meta, TikTok, Snapchat, Pinterest, and Reddit

• Analyze campaign performance and deliver clear reporting that surfaces actionable insights, channel contributions, and opportunities to improve efficiency and growth

• Collaborate with cross-functional teams to formulate social strategies, including new testing recommendations

• Work with social platform partners to stay on top of industry trends, leverage new technologies and participate in open betas

• Help manage social budgets based on MTA and MMM model outputs, including bid strategy, pacing analysis, and budget shifts to improve efficiency and scale

• Serve as the social channel expert, providing strategic guidance and solving complex campaign and business challenges

• Drive team efficiency and effectiveness through process improvements, workflow optimization, and best practices