Senior Manager, Strategy & Business Development

Equinox is seeking a strategic, analytical, and execution-oriented Senior Manager, Strategy & Business Development to lead high-priority cross-functional strategic initiatives as well as drive new commercial partnership opportunities to grow the business. 

This role will not only serve as a strategic project lead to drive Equinox’s most transformative initiatives from strategy to execution, but will also help source new commercial deals to augment member acquisition opportunities at scale.  

The Senior Manager will operate as both strategist and operator, translating business objectives into actionable plans while ensuring initiatives are delivered on time, on budget, and with measurable business impact.  This role will also work closely with the Partnerships team to drive new opportunities, conduct due diligence, sizing the opportunity, supporting negotiations and assisting in execution of the deal.  

This is a highly visible role with significant exposure to senior leadership and an opportunity to help shape the future strategy at Equinox. 

Success in this role will be measured by the successful execution of strategic initiatives and newly formed partnerships. 

Responsibilities 

Strategic Initiative Leadership 

• Serve as the program lead for enterprise-level strategic initiatives with executive visibility. 

• Develop and manage project plans, governance structures, timelines, milestones, and success metrics. 

• Coordinate cross-functional workstreams across Marketing, Product, Technology, Club Operations, Group Fitness, Retail, and Analytics teams. 

• Identify risks, dependencies, resource constraints, and mitigation plans to ensure successful delivery. 

• Drive accountability across stakeholders and ensure initiatives remain aligned to business objectives. 

• Prepare executive updates, status reports, recommendations, and decision-making materials for senior leadership. 

Strategic Initiative Execution 

• Own the full project lifecycle for enterprise-level strategic initiatives — from scoping and planning through execution and post-launch measurement. 

• Translate ambiguous business challenges into structured project plans with clear milestones, owners, and success metrics. 

• Partner with senior leadership to define priorities and ensure all initiatives are tightly aligned with Equinox’s long-range strategy. 

• Identify and mitigate risks, dependencies, and resource constraints before they become blockers; escalate with solutions, not problems. 

• Leverage AI-powered project management tools and modern methodologies (Agile, Lean, hybrid) to optimize workflows and team performance. 

Business Development  

• Support Partnership team to drive new commercial deals at scale for the business 

• Engage with third parties, conduct diligence and assess competitive landscape for each opportunity 

• Build business model and evaluate revenue potential for each opportunity 

• Work closely with marketing team to validate opportunity and positioning 

• Work closely with legal and technology team to assess feasibility (if needed), negotiate terms and execute contract 

Analytics & Business Performance 

• Define success metrics and measurement frameworks for strategic initiatives and partnerships. 

• Partner with Analytics and Data teams to monitor performance and identify opportunities for improvement. 

• Translate insights into actionable recommendations for leadership. 

• Support business case development, forecasting, and investment prioritization decisions. 

• Track ROI and business impact of major initiatives.