Manager, Digital Marketing

Overview:

Universal Pictures Marketing is seeking a Manager, Digital Marketing, to support the development and execution of global digital marketing campaigns for theatrical and franchise film releases. This role will partner with international territories and regional teams to translate global campaign strategies into locally relevant digital initiatives, oversee digital creative and asset delivery, and serve as a key point of contact for territory digital marketing needs. The ideal candidate is a strong communicator and presenter who can translate complex ideas into clear, actionable guidance for global partners. They should be highly organized, detail-oriented, and comfortable managing multiple campaigns, stakeholders, agencies, and deadlines in a fast-paced environment.

Key Responsibilities: 

• Develop and support the markets on how to implement digital marketing plans for assigned films 

• Supervise digital creative development with the Home Office digital agency on the market’s behalf 

• Inspire local marketing teams to embrace digital innovation, sharing best practices and ideas on assigned films across territories with the objective of driving opportunities for innovation and excellence in the digital space 

• Work to create bespoke social media elements for local platforms, including APAC platforms - aligning with senior stakeholders and licensing teams in the US, supporting markets with the development and approval of features (e.g. filters, AR) on local social platforms 

• Work within the global Digital team on developing and communicating the digital campaign strategy while leading development of creative with roster of creative agencies 

• Communicate updates on all digital materials available from Home Office to key territories for assigned titles 

• Work closely with the media, publicity, creative, distribution and creative services teams to ensure the digital strategic direction for each release is successfully implemented to plan 

• Communicate and work with the International Home Office team during the campaign planning and implementation process, to provide information as required for filmmakers, production companies and other stakeholders 

• Key department lead and point of contact for major digital initiatives across markets for assigned titles 

• Drive film strategy from key insights from social listening, and ensure that social insights are informing and shaping our creative campaigns

• Understand the ever-changing social landscape and how it can strategically and tactically be applied to our campaigns 

• Help to lead influencer programs, including strategy, content review, market nominations and set visits for select films.

• Recommend and share best practices across Markets and with International Media team 

• Key day to day contact for all digital enquiries from territories on assigned titles 

• Official sites management. Roll out official sites and portal updates, franchise site updates where relevant, linkfire campaigns and theatrical showtimes for 20 markets.

• Domains, cookie consent platform update management and general troubleshooting in partnership with our agency team