Manager, Marketing Strategy

The Universal Television Entertainment team is seeking a strategic and culturally fluent brand marketer to join our Marketing Strategy team, supporting the evolution and activation of Peacock’s long-term brand strategy across campaigns, partnerships, platform experiences, and cultural moments. Reporting directly to the Senior Director, Marketing Strategy, the Manager, Marketing Strategy will help shape how Peacock’s brand shows up across the ecosystem, ensuring all work aligns with our positioning, reflects cultural relevance, and deepens audience connection on and off platform.

In addition to contributing to brand strategy development, you will partner with cross-functional teams to help streamline how brand guidance is integrated into campaigns and initiatives, ensuring clarity and alignment while complementing the broader workflows owned across the organization.

This role is ideal for someone who is naturally curious, deeply engaged in pop culture, passionate about Peacock’s content slate, and excited to connect insights and cultural narratives into compelling brand strategy.

The Person:

You are a thoughtful, culturally aware brand strategist who understands how content, audiences, and data shape a modern streaming brand. You are:

• A cultural observer who stays tapped into Peacock’s slate, fan conversation, and the broader pop culture landscape.

• An analytical thinker who can uncover the story behind the data and turn insights into action.

• A brand guardian who connects dots, identifies patterns, and ensures strategic alignment across teams and touchpoints.

• A skilled communicator who can confidently and clearly represent the brand perspective.

• A proactive learner who asks smart questions and thrives in a fast-paced, cross-functional environment.

• A collaborator who leads with positivity, respect, and a commitment to moving the work forward together.

Responsibilities (include but are not limited to):

• Support the development and evolution of Peacock’s brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships.

• Translate brand positioning and audience insights into clear, actionable direction for campaigns, platform moments, and partner activations.

• Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making.

• Partner with cross-functional teams to streamline how Marketing Strategy inputs are incorporated into campaign development and key milestones.

• Maintain organized brand frameworks, strategic materials, and documentation to ensure consistency and visibility across workstreams.

• Monitor brand health and engagement KPIs in collaboration with Consumer Insights and Decision Sciences, supporting leadership updates and strategic refinement.