Manager, Multiplatform Planning

Role Purpose

The Manager, Multiplatform Planning leads the strategic planning, optimization, and execution of promotional inventory across NBC Entertainment's linear and digital platforms. This role owns the promotional scheduling strategy, oversees day-to-day inventory management, and drives cross-functional alignment to ensure marketing priorities are executed effectively across all platforms. Partnering closely with Marketing, Programming, Project Management, and Network Operations teams, the Manager maximizes promotional opportunities, supports key business objectives, and ensures seamless campaign delivery while maintaining operational excellence.

Responsibilities

• Lead the strategic planning and scheduling of promotional campaigns to maximize audience reach, frequency, and engagement across NBC platforms

• Oversee promotional inventory management within Sintec, balancing NBC, Peacock, Sports, and cross-channel priorities to support business objectives

• Own the development, maintenance, and optimization of promotional logs, ensuring accuracy, on-air readiness, and alignment with programming and marketing priorities

• Serve as a strategic partner and key point of contact for Promotional Planning, building alignment across Marketing, Programming, Project Management, and Network Operations

• Oversee campaign setup and maintenance in Sintec, ensuring accurate promo codes, versions, lengths, flight dates, and asset management

• Provide strategic leadership for secondary campaign elements, collaborating with Program Operations and Project Management to align priorities, timelines, assets, and drive successful execution across promotional campaigns

•  Proactively identify, troubleshoot, and resolve scheduling conflicts, inventory constraints, asset issues, tagging discrepancies, and other operational challenges

• Drive continuous process improvements that enhance operational efficiency, scheduling accuracy, and cross-functional collaboration

• Partner with Network Operations to ensure seamless execution of promotional inventory and business-critical priorities, providing responsive operational support and occasional off-hours coverage as needed

• Lead ad hoc projects, workflow enhancements, and cross-functional initiatives in support of evolving business priorities