Digital Marketing Specialist I

THIS POSITION IS ON SITE IN LAS VEGAS, NV

Assists in the day-to-day operation of digital marketing activities, including corporate and property campaigns consisting of and not limited to E-mail, Website content and mobile/text. Generate, build, and analyze digital reports for executives and team members.  Digital Marketing representative and liaison to property marketing teams. Partners and provides support for digital needs that pertain to social media, reputation management, online media and online contests as needed. Provides routine audits, quality assurance and various duties to support the operational efficiency of the Digital Marketing Department. 

ESSENTIAL JOB FUNCTIONS/DUTIES: 

• Construct email campaigns utilizing enterprise marketing platform. 

• Works with marketing teams to gather collateral, data, and copy.  

• Reviews and ensures that campaigns follow best practice guidelines and adheres to quality checklist. 

• Performs A/B testing and personalization campaigns.  

• Executes upon approval and provide post analysis of email results. Execute Mobile SMS blast and acquisition campaigns. 

• Works with marketing teams to create engaging offer driven messages. 

• Collaborate and execute SMS acquisition campaigns. 

• Ensure best practices are followed. 

• Publish digital website content.  

• Performs content creation for property Websites, online player’s portal and third-party portals.  

• Create A/B testing and personalization campaigns to drive incremental visits and conversions. 

• Performs audits and quality assurance to ensure that information is up to date and systems are in proper working order. 

• Reporting.

• Assists with compiling of data for various reporting duties which include but are not limited to E-mail campaigns, Website, Player Portal, etc. 

• Liaison to properties to facilitate digital marketing needs. 

• Oversees digital campaigns in accordance with Digital Marketing Manager. 

• Work with internal and external teams to facilitate successful digital marketing campaigns. 

• Assists with various administrative tasks and duties for the Digital Marketing Department. 

• Partner and supports social media, online media, reputation management and online contests as needed.