Sr. Director, Product & UX

Position Overview

The Universal Television Entertainment Marketing team is responsible for marketing across NBC’s entertainment networks. This includes driving consumption, fan engagement, and content marketing for some of the plans for the biggest shows and franchises across the entertainment networks, including The Voice, Real Housewives, Law & Order and more.

The Audience Acquisition & Growth team is responsible for driving digital fan engagement, content marketing, and overall audience strategy. Our team is seeking a product and user experience leader to define, develop and manage a suite of digital products for consumer-facing entertainment brands including Bravo, NBC, and Peacock. Additionally, our team manages our NBC Affiliate Marketing platform which is a B2B asset management and marketing tool used by the 200+ NBC stations.

The ideal candidate will define the product vision for our web platforms and set a direction against a clear set of business goals and KPIs. This is a critical member of our digital leadership team, who will work across divisions and with multiple stakeholders to shape and implement the ultimate digital experience for our fans. The role requires strategic thinking and the ability to both craft and articulate a clear product vision, while remaining equally comfortable working in the trenches on executional detail. It will be critical to put the needs of our fans first, – while maintaining an tireless focus on delivering key business metrics that drive reach, usage and monetization.

The Senior Director, Product & UX will lead and mentor a small team of product managers and visual designers and will ultimately be responsible for setting and nurturing a culture of trust, transparency and accountability. This leader will have a keen sensibility for how to balance both aesthetics and functional in their overall vision and approach. The right candidate will be grounded in a rock-solid foundation of data-driven decision making, while never losing sight of the importance of brand and voice in creating experiences that consumers love.

Experience working for an entertainment/media brand with a proven track record of growth is strongly preferred, with a knowledge of building subscription and conversion via digital experiences being a plus. Experience developing B2B platform and asset management systems strong preferred.

Responsibilities: 

• Oversee product development and UX for a suite of digital platforms with a focus on web and mobile

• Oversee and maintain product roadmap and communicate status to leadership and other key stakeholders

• Lead team of product managers and visual designers and build a best-in-class UX-centric culture within the group

• Partner with Developers, Content/Editorial/Video production, Audience Growth and PMO teams to define and execute product strategy

• Work with internal stakeholders (Brand Marketing, Brand Creative, Peacock, CRM, etc) to ensure that all marketing, brand and sales objectives are being fulfilled across our platforms

• Accelerate the growth of A/B and user testing across the group. Experience with Optimezly a plus, experience in a A/B testing platform a must

• Experience integrating and working with AI platforms, AI Automations and AEO first approach to building features and products.

• Define the future vision state of our digital fan platforms in response to changing market, consumer and technology trends

• CMS, APP and Drupal Experience a Plus.