Email Marketing Manager, Alumni Marketing

Job Summary:

The Email Marketing Manager is a hands-on digital marketing professional responsible for producing, managing, reporting on, and improving alumni and donor-facing email and SMS communications. Reporting to the Assistant Director, Email Marketing, this position serves as the team's primary Salesforce Marketing Cloud subject matter expert and go-to resource, including Email Studio and MobileConnect, for campaign production, automation, troubleshooting, audience segmentation, reporting, and platform best practices. The role also supports Cvent production, Workfront and calendar management, data-quality initiatives, basic Contentful updates, occasional digital and print design projects, and cross-functional projects across Alumni Engagement and Development.

Job-Specific Responsibilities:

Email and SMS Production and Salesforce Marketing Cloud Support 

• Builds, tests, schedules, and deploys email campaigns for event invitations, newsletters, appeals, donor and stewardship communications, and other alumni-facing initiatives using Salesforce Marketing Cloud Email Studio and Cvent.

• Builds and manages SMS campaigns in Salesforce Marketing Cloud MobileConnect, including audience selection, consent and opt-out requirements, message setup, testing, scheduling, deployment, and performance tracking.

• Serves as the team's go-to Salesforce Marketing Cloud resource across Email Studio and MobileConnect, providing day-to-day guidance, troubleshooting issues, maintaining platform standards, and recommending improvements.

• Develops responsive HTML/CSS emails using personalization, dynamic content, reusable components, and variable data.

• Leads quality assurance and user acceptance testing for email and SMS communications, ensuring accuracy, accessibility, deliverability, tracking, and brand consistency.

Audience, Automation, and Data Management 

• Develops and maintains automated, triggered, recurring, and lifecycle communications supporting alumni engagement, events, fundraising, stewardship, and retention.

• Manages recurring programs such as donor acknowledgments, Investor Society and first-time donor welcome emails, and recurring gift reminders.

• Executes list pulls, audience segmentation, data extension management, suppression logic, and personalization; validates data and resolves issues with appropriate partners.

• Applies email subscription, SMS consent and opt-out, bounce management, privacy, and data integrity practices consistent with University policy and applicable requirements, including CAN-SPAM, TCPA, and GDPR.

Reporting, Testing, and Optimization 

• Pulls email metrics each week and prepares accurate data summaries for review by the Assistant Director, Email Marketing, using Salesforce Marketing Cloud, Cvent, Excel, and related analytics tools.

• Pulls and organizes event-registration data to support the Assistant Director and team in developing event promotion strategy.

• Checks campaign and registration data for completeness and flags notable changes, trends, or issues for further analysis by the Assistant Director, Email Marketing.

• Supports A/B test tracking and documentation and provides results for use in future campaign planning.

Project Coordination, Web Support, and Team Support 

• Manages assigned email projects from intake through completion, tracking requirements, stakeholders, deadlines, approvals, dependencies, and status updates in Workfront.

• Partners with IT and the email team on the Workfront improvement project to strengthen intake, workflow, project tracking, and team adoption.

• Maintains the internal email calendar and provides calendar coverage when the Assistant Director, Email Marketing is unavailable.

• Partners with project managers and stakeholders to clarify requirements, anticipate risks, and deliver communications on schedule.

• Maintains templates, process documentation, checklists, and training resources that support consistency, cross-training, and business continuity.

• Publishes and updates content in Contentful and supports web user experience (UX) improvements in coordination with central Marketing & Communications, the web team, and stakeholders.

• Assists with occasional digital and print design projects, coordinating requirements, feedback, and approvals while following established brand guidelines.

• Stays current on marketing automation, email accessibility, deliverability, privacy, and analytics trends; contributes to team initiatives and performs other related duties as required.

• Build trust and collaboration by being present on-site and engaging directly with colleagues and various constituents.

• This role is responsible for other duties as assigned