Senior Integrated Marketing Manager II, Readiness & Activation Strategy

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role can be based in San Francisco, Mountain View, New York or Chicago. 

We are seeking a Senior Marketing Manager II to serve as our Readiness & Activation Strategy Lead, owning the strategic connection between customer insight, thought leadership, field readiness, customer adoption, and business impact.

The ideal candidate is an exceptional strategist and operator who can align diverse stakeholders, navigate ambiguity, and translate complex ideas into integrated programs that influence customer beliefs, accelerate adoption, and drive measurable results.

Responsibilities

• Own readiness and activation strategy for priority Career Hub campaigns, translating insights, thought leadership, product narratives, and evidence into integrated go-to-market plans.

• Develop strategic briefs and activation plans that align stakeholders around shared business objectives.

• Lead complex cross-functional programs spanning Product Marketing, Customer Success, Sales, Lifecycle Marketing, and agency partners.

• Build field and customer readiness through narratives, tools, content, and experiences that increase confidence, adoption, and value realization.

• Shape thought leadership programs, customer evidence strategies, and market storytelling that strengthen customer belief and support business growth.

• Define success metrics, measure effectiveness, and continuously optimize programs based on customer signals and business impact.

• Champion AI-first ways of working, leveraging AI and agentic workflows to accelerate insight generation, campaign development, content creation, measurement, and operational efficiency.

• Reimagine traditional marketing processes through automation and AI-enabled systems that improve speed, scale, and effectiveness.