Product Manager, Sales & Marketing Platform

NBCUniversal’s Advertising Platforms & Operations (AP&O) is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $10B annual advertising business. Together, we’re building the platform that powers the future of advertising at NBCU.   

 

The Ad Sales & Marketing Platform Solutions Team provides support and builds business solutions for Sales, Planning, Marketing, Research, Account Management and Finance departments across a National and Global Ad Sales landscape. The Product Manager will support sales enablement for NBCUniversal’s National Ad Sales and Marketing teams through the development and execution of processes, primarily within Salesforce. 

Responsibilities 

Reporting to the Sr Director of Ad Sales & Marketing Platform Solutions, the person in this role will: 

• Champion building out and maintaining our marketing system by working with key stakeholders across Ad Sales and Marketing ie. Sales Enablement, Trade Marketing, the COE, Sales, etc... 

• Promote One Platform marketing selling by supporting and enhancing the existing NBCU Ad Sales and Marketing process to drive growth.  

• Collaborate with National/Local Sales, Marketing, Research, Finance, and Sales Operations to optimize processes, particularly for priority initiatives from leadership. 

• Help work towards AP&O’s north star of achieving data integrity by monitoring and maintaining data quality within the marketing database ie. Salesforce, the marketing look book - HighSpot, etc… 

• Create and deliver valuable content, tools, and resources through various channels to help our customers succeed. 

• Translate business needs into detailed product and process requirements.  

• Maintain clear documentation of process flows, user stories, and acceptance criteria. 

• Have a keen eye for monitoring and emphasizing user adoption across content, tools and systems.  

• Report regularly on best-in-class membership growth and new program impact, highlighting what’s worked and what we could optimize. 

• Stay ahead of the curve on the latest industry trends in sales, marketing, content, vendor enhancements, AI and events. 

• Share best practices across sales enablement product success, the COE, AP&O and Salesforce Support teams.  

• Ensure accuracy of Ad Sales data (i.e., accounts, contacts, leads, opportunities).  

• Modify documentation as needed for supported properties and work with COE on changes to templates, training materials, quick reference guides, etc.  

• Collaborate with COE to deliver training for new hires and on new capabilities.  ​​