Community Relations Director

• Schedule, organize, and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.

• Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.

• Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents, current leads and professionals such as, but not limited to: seminars, speakers, themed events, and family nights.

• Develop and maintain a good working relationship with residents, families, and professional providers of care.   

• Maintain a working knowledge of all software programs.

• Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day. 

• Secure the required number of budgeted move ins and achieve net gains each month

• Treat each inquiry with value.

• Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in development and implementation of the quarterly marketing plan.

• Create and implement a strong community outreach program that generate the necessary number of referrals to reach sales goals.

• Complete quarterly media planning with current vendor on a timely basis. 

• Keep Executive Director informed of all sales activity daily.

• Maintain Senior Lifestyle Hot Board/Move in Move out board.

• Communicate any special needs of the incoming resident to the appropriate personnel.

• Manage use of sales toolbox.

• Assure every alternative is considered before closing a lead. 

• Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.

• Understand the need of the senior and the aging process.

• Maintain and work an active, meaningful waitlist. 

• Visit competitors quarterly.

• Maintain confidentiality of all pertinent information.

• Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.

• Interact professionally and effectively with all levels of the organization, residents, family members, etc.

• Perform other duties as assigned.