Performance Advisor, Union Street

One Membership. Limitless Potential. 

Every Equinox membership unlocks access to an unparalleled ecosystem of expertise, experiences, and services designed to maximize potential and support every aspect of high-performance living. The Performance Advisor helps prospective, new, and existing members realize the full value of that ecosystem through personalized consultation, expert guidance, and meaningful relationships that evolve alongside their individual needs, wants, and goals. 

Serving as a trusted expert, the Performance Advisor connects members with the experiences, services, and specialists best equipped to support their journey. Whether introducing a member to Personal Training powered by EQX OS and Equifit, Pilates for precision and longevity, Group Fitness for community and motivation, or Spa and recovery services that support regeneration and performance, this role curates a personalized path that reflects each member’s goals and evolves over time. 

ESSENTIAL FUNCTIONS 

Member Onboarding & Consultation:

The first impression of Equinox should feel like the beginning of something significant. The Advisor creates that moment — and builds on it. 

• Conduct personalized welcome consultations with new members to understand their goals, lifestyle, and experience with fitness and wellness. 

• Introduce members to the full spectrum of club offerings — Personal Training, Pilates, Group Fitness, Spa, and beyond — through an educational, consultative conversation. 

• Conduct high-quality Equifit Assessments that reflect Equinox standards and deliver a premium, personalized experience. Leveraging this session to understand their need, provide them with insights from the assessment, and share ways the club offerings can support their goals.  

• Maintain engagement in a supportive way without putting pressure on the member. Be highly responsive to inbound consultation requests and ensure timely scheduling. 

The Equinox Experience: Driving Member Value Across All Offerings

The Advisor is the member's guide to the full Equinox experience — leading with Personal Training as the foundational investment while connecting members to the complete ecosystem of services that support their goals and lifestyle.

• Utilize Equinox Sales Training techniques to present Personal Training as the foundational investment, clearly communicating the value of one-on-one coaching in the context of the member's individual goals.

• Ensure a seamless, confidence-building handoff of new clients to the best-matched coach based on:• Training goals and programming needs

• Scheduling availability

• Coaching style and personality fit

• Program specialization.

• Partner with the Personal Training Manager to align on lead flow, scheduling, and strategy, and work to support conversion rates.

• Introduce members to Pilates as a complement to training — building core strength, mobility, and body awareness that enhances every other modality.

• Present Spa and recovery services as the rejuvenation pillar, helping members understand that recovery is not optional; it is part of the practice.

• Connect members to Group Fitness, specialty classes, and community programming that align with their interests and schedule.

• Serve as an informed resource on all in-club services — fitness programming, Pilates, Spa, Shop, and member perks — so every conversation adds value.

• Lead every member interaction with curiosity and active listening, making all offerings relevant and available in response to where the member is on their personal journey.

Member Engagement & Follow-Up: 

Building lasting relationships is as important as the initial consultation. The Performance Advisor stays connected and continues to add value over time. 

• Manage member pipelines through thoughtful, personalized engagement — including email outreach, follow-up consultations, member experience touchpoints, and fitness floor interactions. 

• Re-engage members who are not currently utilizing in-club services — identifying barriers and offer tailored solutions. 

• Participate in club events, sales huddles, and team meetings to support overall business performance. 

Collaboration & Team Integration:

• Partner with Membership Advisors, Personal Training Managers, Coaches, and club teams to deliver a seamless, integrated member experience. 

• Align member engagement strategies and referrals across departments to ensure members are connected with the right expertise at the right time. 

• Provide insights learned across the multiple departments in service elevating a superior member experience.  

Member Experience & Brand Standards:

• Uphold the integrity and luxury positioning of the Equinox brand through exceptional service, presentation, and every member interaction. 

• Maintain assessment room and consultation of space readiness — including equipment, technology, and cleanliness — to reflect premium standards at all times. 

• Other duties not listed here may be assigned as necessary to ensure the proper operation of the department. 

• Deliver personalized consultations that reinforce Equinox's member-centric mission.