Coordinator, Digital Marketing

We’re looking for a creative, organized Social Media Coordinator to join our digital marketing team. Reporting to the Director, Digital Marketing, you’ll work with the Organic Social and Catalog Brand teams to create and edit short-form videos, turn film clips into social content, engage with fans, and support campaigns across Universal Pictures All-Access social channels.

RESPONSIBILITIES

Social Media & Content Creation

• Monitor social media platforms and engage with the Universal Pictures At Home community by responding to comments, messages, and mentions in a timely and professional manner, and flag sensitive issues to the appropriate team.

• Pitch, produce, and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts, including in-office shoots, and explain how ideas connect with the intended audience.

• Edit and repurpose film clips into shareable content optimized for each social platform.

• Support the Catalog Brand Team on holiday, anniversary, and other priority campaigns throughout the year.

• Track pop-culture, social trends, emerging platforms, and new features to identify opportunities for relevant audience engagement.

• Curate, write, and distribute a weekly newsletter for the Home Entertainment team highlighting current digital marketing news and social media trends.

• Provide day-to-day support to the Organic Social Team to ensure smooth campaign execution, including building and updating presentation decks, highlighting campaign updates, performance results, and relevant trends.

• Manage all billing for the Organic Social Team, including vendor setup, invoice processing, purchase order creation and maintenance, payment tracking, and coordination with Finance to ensure accurate and timely payments.

Influencer Marketing

• Serve as the central day-to-day contact for influencer initiatives across New Release and Focus Features titles under the supervision of the Director, Digital Marketing.

• Maintain and expand the influencer database, keeping contact information, rates, audience insights, campaign history, and performance results current.

• Assist in identifying and recommending influencers based on campaign objectives, audience fit, and brand alignment.

• Support influencer outreach and campaign coordination, including availability, rates, deliverables, timelines, content approvals, and feedback, working with creators, their representatives, and agency partners.

• Develop campaign briefs ensuring alignment with approved campaign strategy and messaging.

• Compile social and influencer campaign results and recaps, identifying learnings and recommendations to improve future content and partnerships.