Customer Marketing Specialist

Account-Based Marketing & Program Administration

• Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts, following established playbooks and strategy

• Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets

• Maintain and apply customer playbooks to guide consistent account-level marketing execution

• Act as the key marketing point of contact for strategic channel accounts

Field & Sales Enablement

• Execute field-level rollout of sales enablement tools and materials

• Partner with sales teams to implement marketing programs and support local market activation

Event & Local Market Activation

• Coordinate and execute customer events, including planning logistics and on-site support

• Implement local market activation initiatives to drive engagement and demand at the branch/account level

Branch Merchandising & Product Launch Support

• Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits

• Support product launch execution at the branch/account level, including merchandising and in-market rollout