Programmatic Campaign Manager

Our Fortune 100 Financial Services client is looking for a Programmatic Campaign Manager to support the execution, optimization, and reporting of their programmatic media investments within an in-house programmatic media team. This role requires 2-5 years of progressive experience, demonstrating strong hands-on proficiency in media activation platforms, coupled with analytical skills to support optimization efforts and assist in the analysis of performance and quality metrics. The Manager will focus on day-to-day campaign management, aligning on brand guidelines, while contributing to business outcomes, and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence. 

The Details:

• Full time, 12-15 month engagement with potential to extend

• Hybrid 3 days per week onsite in Irving, TX

• Benefits: We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

Key Responsibilities:

• Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives.

• Maintain strong hands-on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques.

• Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators.

• Generate regular performance reports and provide initial insights and recommendations.

• Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting and assist in the evaluation of new media solutions and features.

• Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technology partners, ensuring smooth campaign operations.

• Collaborate effectively with agency partners and internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with overall marketing objectives.

• Adhere to established governance frameworks for programmatic media activities. Perform meticulous quality assurance (QA) checks on campaign setups, tracking, and reporting.

• Assist with documentation of campaign strategies and execution and support billing reconciliation processes.

• Contribute to the understanding and application of programmatic technology, assisting in research and discussions related to new and emerging technology utilization.