Digital Marketing Manager

As an integral member of Harvard Law School community, the Digital Marketing Manager is responsible for developing, executing, and optimizing integrated digital marketing campaigns that drive awareness, generate qualified leads, and support enrollment across Harvard Law School's portfolio of professional and online education offerings.   

Reporting to the Senior Director of Digital Strategy and Marketing in the Office of Communications, with a dotted line to the Executive Director of Harvard Law School Online, the Digital Marketing Manager works across marketing, communications, and program teams to connect strategy, creative execution, and performance improvement.  

A strong candidate is both strategic and hands-on—comfortable building campaigns, writing persuasive marketing copy, analyzing performance metrics, and identifying opportunities to improve conversion rates. 

As a Digital Marketing Manager you will: 

• Develop and execute integrated digital marketing campaigns that support enrollment and audience growth across Harvard Law School’s professional and online education offerings.  

• Manage and optimize paid advertising campaigns across search engines, social media, display, and other digital channels, recommending audience targeting, bidding strategies, channel mix, and budget allocation to maximize performance and return on investment.  

• Develop strategies that guide prospective learners through the enrollment funnel, including lead-nurturing campaigns designed to increase engagement and inquiry-to-enrollment conversion rates.  

• Create persuasive, audience-focused copy and messaging for advertisements, landing pages, email communications, and other digital content, collaborating with colleagues to improve campaign landing pages, lead-capture forms, and the overall user experience.  

• Establish key performance indicators and use platforms such as Google Analytics, Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager to monitor campaign effectiveness, analyze user behavior, identify trends, and recommend improvements.  

• Conduct A/B testing of creative, messaging, audience targeting, landing pages, and campaign strategies; prepare regular reports and dashboards that communicate performance, return on investment, and actionable recommendations.  

• Partner with marketing, communications, design, and program colleagues to coordinate campaign assets, timelines, production, and launches; manage vendors as needed; maintain campaign documentation and performance records. 

• Monitor audience behavior, competitor activity, emerging platforms, and market trends to identify opportunities for expanding reach and improving results.