Multi-Platform Marketing Specialist, Telemundo Area de la Bahia 48

Telemundo 48 Área de la Bahía is looking for a creative, digitally savvy Multi-Platform Marketing Specialist who understands how audiences discover, consume and share content today.

Reporting to the Senior Community and Marketing Director, this hands-on role will help bring the Telemundo 48 brand to life across social, digital, streaming, broadcast and community platforms. The ideal candidate is a strong content creator and storyteller who can conceptualize, shoot, write, edit, design, publish and optimize engaging content, with a strong focus on social-first storytelling, audience growth and culturally relevant content for the Bay Area Latino community.

This position works closely with Marketing, Community, News, Digital, Sales and other teams in a fast-paced, high-volume environment.

Essential Responsibilities

• Create, shoot, produce and edit compelling social-first content, including short-form and vertical video, graphics, photos and other digital assets for Instagram, TikTok, Facebook, YouTube, streaming, web and other station platforms.

• Manage the publishing, scheduling and optimization of marketing, promotional and community content across social media platforms.

• Capture high-quality photo and video content in the field using mobile devices and professional production equipment as appropriate.

• Write engaging, conversational and audience-focused copy in Spanish and English, tailored to the voice, format and best practices of each platform.

• Collaborate with the Marketing and Community team and partners across News, Digital, Sales and other departments to develop creative that supports station brand, programming, audience growth, revenue and community initiatives.

• Collaborate with anchors and reporters to create engaging social-first content that supports station marketing and community initiatives.

• Develop creative concepts and multiplatform campaigns around major station priorities, programming, tentpole events and community initiatives.

• Identify social trends, culturally relevant moments and emerging content formats that create opportunities for Telemundo 48 to connect with new and existing audiences.

• Monitor social performance and use analytics and audience insights to optimize content and inform future creative decisions.

• Support the Digital Editorial team as needed by creating, editing and publishing social-first content around timely, trending and high-interest stories.

• Use emerging digital and AI-assisted tools, when appropriate and in accordance with company guidelines, to support ideation, creative development, production workflows and content optimization.

• Manage multiple projects simultaneously and deliver high-quality work under tight deadlines in a fast-paced content environment.

• Support station and community events, including onsite content creation and social media coverage.

• Work flexible hours, including occasional nights, weekends and holidays, as business and event needs require.

• Perform additional duties as assigned.