Creative Director

Freshworks is seeking a Creative Director to lead and scale our in-house creative team. This role owns the strategy, operations, and output of Freshworks' internal creative function — from brand campaigns, to sales enablement, events, and digital experiences — ensuring every creative touchpoint reflects the quality, clarity, and character of the Freshworks brand.

You will build and run a modern, AI-assisted creative studio that functions with the speed and accountability of an internal agency, delivering work that moves markets and earns attention.

If you're a creative leader who thinks in systems, sweats the craft, and wants to shape how a global SaaS brand looks and feels at every touchpoint, you'll feel right at home.

Responsibilities:

• Own and operate Freshworks' internal creative studio as a center of excellence, serving brand, demand generation, product marketing, sales, and regional teams

• Define and evolve the visual and creative expression of the Freshworks brand, ensuring consistency and quality across all formats and channels

• Lead creative development across deliverables — campaigns, digital and social assets, presentations, event materials, video, motion graphics, and sales collateral

• Build scalable creative operations: intake workflows, briefing processes, project management systems, and quality review frameworks that allow the studio to run with agency-level discipline

• Partner closely with teams across marketing to ensure creative work brings the Freshworks narrative to life with precision and impact

• Drive adoption of AI-assisted design tools to accelerate production, expand creative capacity, and enable rapid iteration without sacrificing craft

• Establish and maintain a design system and asset library that empowers internal teams to produce on-brand work independently

• Define and track creative performance metrics — asset utilization, production velocity, stakeholder satisfaction, and downstream impact on campaign performance

• Build, lead, and grow a team of designers, art directors, motion artists, and creative producers