Marketing Operations Manager

What you'll do

The Marketing Operations Manager a driving force behind our growth — building, running and sharpening the marketing programs that turn into qualified sales opportunities for our tax consulting services. You'll be the vital link between marketing and sales, turning every marketing investment into real pipeline and revenue.

You'll own our marketing technology, campaigns, lead management and analytics, while leading targeted programs, industry events, thought leadership and client engagement. We're looking for someone who pairs operational rigor with real B2B professional services marketing instincts — someone who loves attracting, nurturing and converting prospects into qualified opportunities.

Your daily life

Demand Generation & Lead Development

• Design and launch lead generation programs across digital, email, content, events and industry-specific channels to fuel our tax advisory pipeline.

• Build lead scoring, qualification and nurturing processes in close partnership with sales, so every opportunity lands strong — including account-based marketing for strategic prospects.

• Continuously monitor and optimize campaigns to boost conversion rates and lower cost per lead.

 

Marketing Operations & Analytics

• Own and optimize our marketing tech stack (CRM, automation, event and reporting tools) and keep data clean, segmented and reliable.

• Turn performance data into clear reporting on pipeline contribution, campaign ROI and marketing-sales alignment, and build scalable workflows that keep it all running smoothly.

 

Marketing Programs & Content

• Shape and manage the annual marketing strategy and budget, tied directly to revenue objectives.

• Partner with tax experts to create compelling content — case studies, thought leadership, webinars — that showcases our expertise under one consistent brand voice.

 

Events, Industry Engagement & Client Outreach

• Lead high-impact tradeshows, conferences and client events end-to-end, from strategy to post-event reporting.

• Manage vendor and industry relationships, and turn every event into measurable leads and pipeline.

 

Cross-Functional Partnership

• Be the go-to market voice in sales planning and pipeline reviews, aligning initiatives with business growth priorities.

• Turn market insight into smarter processes and new growth opportunities.