Senior Director, Sales – North America Verticals

Freshworks is seeking an experienced Senior Director of Sales, North America (US and Canada) Verticals to lead our go-to-market execution across three strategic vertical markets: Manufacturing, State, Local & Education (SLED), and Federal/Government as well as Canada. 

Reporting directly to the SVP & GM of America’s Sales, this leader will oversee three sales teams and their respective leaders, with responsibility for building and executing the strategy required to accelerate Freshworks' growth within these highly specialized markets.

This is a senior, second- or third-line sales leadership position requiring someone who has successfully led leaders, scaled enterprise SaaS sales organizations, and brings deep experience navigating the unique buying environments, procurement processes, and customer needs within the public sector and other complex vertical markets.

The ideal candidate combines strategic leadership with strong operating discipline. They can set the direction for the business, develop high-performing sales leaders, navigate complex enterprise opportunities, and partner across the organization to turn vertical specialization into a competitive advantage for Freshworks.

 

What You'll Do

• Lead Freshworks' North America vertical sales organization, with responsibility for teams focused on Manufacturing, SLED, and Federal/Government markets.

• Lead, coach, and develop the sales leaders responsible for each vertical, establishing a high bar for performance, accountability, talent development, and execution.

• Develop and execute a comprehensive vertical sales strategy aligned with Freshworks' broader North America and enterprise growth objectives.

• Own revenue performance across the verticals organization, including pipeline generation, forecasting, deal execution, productivity, and attainment.

• Build a scalable operating model across the three vertical teams while recognizing the distinct customer, regulatory, procurement, and go-to-market requirements of each market.

• Drive Freshworks' continued expansion into larger, more complex enterprise SaaS opportunities and help teams navigate sophisticated, multi-stakeholder sales cycles.

• Serve as an executive sponsor on strategic opportunities, helping teams engage senior customer stakeholders, overcome obstacles, and successfully close transformational deals.

• Establish strong inspection and forecasting discipline across the organization, providing clear visibility into pipeline health, risks, opportunities, and business performance.

• Recruit, retain, and develop exceptional sales leadership and sales talent as the vertical organization scales.

• Partner closely with Marketing, Solution Engineering, Customer Success, Professional Services, Channels & Alliances, Revenue Operations, Finance, Product, and other functions to develop integrated vertical go-to-market strategies.

• Build strong relationships with channel, technology, and ecosystem partners that can accelerate Freshworks' presence within strategic vertical markets.

• Bring market intelligence back into Freshworks, helping Product and GTM leadership understand the evolving needs of Manufacturing, SLED, and Federal/Government customers.

• Represent the verticals organization within the North America sales leadership team and contribute to broader GTM strategy, planning, and execution.