Sr. MarTech Manager, Paid Media

About the Role

Chime has centralized MarTech as the shared technology foundation for all of Growth and Marketing. Web platform, communications and lifecycle platforms, ad tech, content and asset systems, experimentation, and AI marketing tooling now sit under one team — with a mandate to turn a stack of point solutions into a single growth engine. The team connects paid media channel managers, vendors, Marketing Engineering, Product, Data and Analytics, and the broader marketing organization — turning marketing requirements into reliable platforms, integrations, measurement, and data flows.

We're hiring a Senior Paid Media MarTech Manager to make that foundation work especially well across the paid media portfolio. You will bring hands-on depth in paid media technology, measurement, attribution, mobile and app marketing, audience activation, and API/SDK integrations — while also helping shape the broader cross-channel MarTech platform strategy.

This is a senior individual contributor role with meaningful technical depth and broad cross-functional reach. You will be the person who can understand what channel teams need, translate it into clear technical requirements, work directly with vendors and engineers, troubleshoot when measurement or integrations break, and make sound decisions about what we should buy, build, integrate, consolidate, or retire. The work sits squarely between marketing and engineering: you are the person who can hold a credible conversation in both rooms and translate faithfully in each direction.

The base salary offered for this role and level of experience will begin at $153,000 and up to $200,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Identify capability gaps, technical risks, and opportunities across paid media channels that support long-term channel goals — then help prioritize, shape, and execute the roadmap.

• Translate channel and business objectives into technical requirements, integration plans, validation criteria, and clear ownership boundaries. Coordinate onboarding and integration of paid media platforms, measurement partners, data providers, and activation destinations from requirements through launch and ongoing improvement.

• Own the MarTech side of measurement and signal quality across conversion tracking, server-side conversion APIs, tag and event implementations, mobile measurement, attribution, deep linking, audience flows, and platform integrations. Troubleshoot discrepancies across ad platforms, measurement partners, and first-party systems, partnering with Engineering, Data and Analytics, and channel teams when issues cross into their domains.

• Bring particular depth to mobile and app measurement, including mobile measurement partners, post-ATT iOS measurement, aggregated postbacks, self-attributing networks, deep linking, deferred deep linking, SDK behavior, and app-campaign integrations.

• Run vendor evaluations and RFPs end to end: define selection criteria, assess technical and measurement capabilities, coordinate security and privacy review, evaluate integration and migration effort, support contracting and renewal decisions, and hold vendors accountable to what they committed to deliver.

• Evaluate and operationalize AI-enabled marketing capabilities, including creative tagging, performance prediction, campaign optimization recommendations, bidding and optimization signals, and workflow automation. Lead pilots with clear hypotheses, measurable success criteria, appropriate controls, and explicit kill criteria. Build practical skills, automations, or lightweight workflows yourself when that is the fastest and safest way to improve how marketing teams work.

• Define metrics and standards that show whether the paid media MarTech layer is working, including measurement reliability, signal quality, integration health, time to launch, adoption, vendor performance, and spend efficiency. Act as a trusted technical partner across Growth Marketing, Media and Acquisition, Product, Engineering, Data and Analytics, Legal, Risk, and external partners.

To thrive in this role, you have

• [7+] years in paid media technology, marketing technology, growth or marketing operations, ad tech, marketing engineering, or a related technical role — with ownership of platform integrations, not only usage of them.

• Deep hands-on experience across paid media MarTech, with meaningful depth in at least two areas such as paid search, paid social, programmatic or omnichannel DSPs, mobile and app measurement, affiliate technology, media analytics, attribution, or bid management.

• Direct experience implementing or specifying conversion tracking, server-side conversion APIs, tags and events, audience activation, and integrations that move paid media signals between platforms and internal systems. You understand the handoffs to Data and Analytics without owning warehouse architecture or analytical models.

• Strong mobile and app measurement experience, including practical knowledge of mobile measurement partners, post-ATT iOS measurement, aggregated postbacks, deep linking or deferred deep linking, self-attributing networks, SDKs, and app-campaign integrations. This is an important area of depth for the role.

• Technical fluency with APIs, SDKs, data schemas, event taxonomies, identity and audience syncs, consent constraints, match rates, and the difference between a platform limitation, an implementation problem, and a data-quality issue.

• A track record writing technical requirements and integration specifications that engineers and vendors can act on, including edge cases, monitoring needs, validation plans, and clear ownership boundaries.

• Experience running vendor evaluations or RFPs end to end, including capability assessment, technical fit, security and privacy review, integration and migration effort, contract leverage, renewal decisions, and ongoing performance management.

• Demonstrated ability to troubleshoot measurement and integration issues directly, hold a root-cause conversation with a vendor's solutions engineer, and communicate a clear interim assessment while the investigation is still underway.

• Excellent communication and cross-functional influence skills. You can be credible with channel marketers, vendors, engineers, Product, Data and Analytics, Legal, and Risk — without relying on positional authority.

• Practical experience evaluating AI or machine-learning marketing capabilities, with a healthy skepticism of vendor-reported lift and the ability to design pilots that produce a decision rather than just a demo.

Nice-to-have

• Experience in fintech, financial services, or another regulated environment preferred, including comfort with consent, privacy, signal sharing, data matching, and compliance constraints.

• Experience with incrementality and geo testing, media mix modeling, multi-touch attribution, survey-based attribution, clean rooms, creative measurement, dynamic creative optimization, or offline and upper-funnel channel measurement.

• Experience evaluating AI-enabled creative, campaign optimization, bidding, audience, or marketing operations tools and deciding which pilots to scale, pause, or stop.

• Experience building monitoring, QA, or alerting that catches broken tags, missing postbacks, audience sync failures, data-quality issues, or channel measurement drift before they become business problems.

• Broader MarTech experience beyond paid media preferred, including CDP and reverse ETL, identity resolution, lifecycle or CRM platforms, web and CMS, experimentation, event taxonomy and instrumentation, personalization platforms, content or asset systems, or marketing data governance.

#LI-Onsite #LI-AM1

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full-time, regular employees

• 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.

• 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.

• ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.

• 🏝 Generous vacation policy and company-wide paid days off

• 🫂 1% of your time off to support local community organizations of your choice

• 👟 Annual wellness stipend to use towards eligible wellness related expenses

• 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents

• 👪 Access to family planning reimbursement

• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: accommodations@chime.com.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.