Sales Representative- Specialty Retail

The Sales Representative for Specialty Retail will be responsible for managing specific accounts within a designated territory. Responsibilities include maximizing existing business with current customers as well as the development of new accounts in the Specialty Retail segments. Accountable for profitable sales growth, allotted budget maintenance, new product placements, and promotional activities.

 

Essential Functions

• Maximize existing business with current customers as well as develop new accounts focused on the segments of Specialty Retail. Introduce customers to new products and marketing campaigns. Present plans to manager on initiatives to grow sales – i.e., ads, spiffs, demos, OI’s, Bill Backs.

• Conduct ongoing business planning reviews. Responsible for securing quarterly Distributor sales reports.

• Work closely with key distributors to maximize their distribution capabilities as well as manage the overall cost of doing business with these key partners.

• Work directly with Distributor reps and Broker network when applicable and provide training and customer ride withs.

• Regularly present new items to customer base. Manage overall sample spend by territory.

• Work with manager for approval to develop and personalize sell sheets specific to Distributors in your region.

• Maintain expert level of product knowledge.

• Participation in regional and national food shows including coordination of deadlines and requirements with food show coordinator.

Specialty Retail Channel Segments

• Coverage Area, but not limited to: New Mexico, Texas, Oklahoma, Arkansas, Louisiana, and Mexico

• Deli/Specialty Departments (to include olive/antipasti bars, pack out, deli cups, pouches, crackers & sweet spreads)

• Prepared Foods Departments (to include foodservice pack products such as tomatoes, olives, peppers, oils, etc.)

• Bakery Departments (to include specialty retail and foodservice pack products)