SEM Media Tagging Manager

Summary:

The SEM Media Tagging Manager will serve as the subject matter expert for tracking, tagging, conversion measurement, and pixel governance across paid search campaigns.

This role owns the implementation, validation, troubleshooting, and ongoing maintenance of digital marketing tags and measurement solutions across Google and Microsoft advertising platforms. The ideal candidate has hands-on experience with SA360 Floodlight, Campaign Manager 360, Google Ads conversion tracking, Microsoft Advertising UET, and enterprise tag management systems.

Responsibilities:

• Own tracking, tagging, conversion measurement, and pixel governance for paid search campaigns.

• Configure, implement, and maintain tracking across SA360, Campaign Manager 360, Google Ads, and Microsoft Advertising.

• Implement and manage Floodlight activities, Floodlight variables, conversion tags, UET tags, UTM parameters, and click-tracking frameworks.

• Deploy and manage tags through enterprise tag management systems such as Tealium, Ensighten, and Adobe.

• Develop and enforce tagging standards, measurement frameworks, governance processes, implementation documentation, and QA procedures.

• Lead end-to-end QA, validation, and troubleshooting across websites, landing pages, and other digital properties.

• Investigate and resolve tagging, attribution, conversion, and reporting discrepancies across advertising and analytics platforms.

• Maintain tracking inventories, implementation guides, playbooks, standard operating procedures, and QA documentation.

• Establish best practices for conversion tracking, attribution, audience creation, and campaign measurement.

• Ensure tracking implementations comply with applicable privacy, legal, risk, and marketing control requirements.

• Identify opportunities to automate measurement, QA, and operational workflows.

• Provide technical guidance for new technology implementations, website updates, measurement initiatives, and cross-functional projects.

• Partner with Paid Search, AdTech, Analytics, Measurement, Technology, Data Governance, and Marketing Controls teams.