Commercial Spirits Specialist

You will be responsible for the commercial performance of Client’s brands in a targeted set of on and off premise accounts. These accounts will be chosen for their strategic consumer and customer importance and will be organized into a journey plan.  You will analyze the total territory and each account to determine the priority selling, promotional, educational, and merchandising opportunities.

You will engage customers to plan, design, and execute activities that will support sales growth within their perspective channel. These activities will include but are not limited to:

• Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client

• Drive brand presence, performance and advocacy in accounts using strategic engagement activities and business-focused solutions

• Spotting activation, store promotional, and display opportunities and proposing Client brands as the solution to customers – activating against those opportunities quickly & efficiently. 

• Install and maintain appropriate point-of-sale/ printed materials within accounts that are clean and current

• Building impactful displays (in and out of section) to stop/engage and convert shoppers – leveraging Client approved and local compliant brand assets to drive physical availability and consistent brand messaging.

• Planning, booking, and deploying in store and at bar consumer experiences – bottle engraving, gifting services, education events etc. In-line with an agreed national/regional or local plan

• Routinely surveying outlets using specific photo capture software and submitting those surveys on time and in full.

• Impart brand history, production, taste profile, cocktail, and bar operations knowledge to clients, trade, and consumers

• Maintain open communication with Client & Agency stakeholders and support resources

• Collaborate closely with local Client stakeholders and sales partner to collaborate on goals and objectives and ensure proper product inventory and proactively manage OOS issues

• Complete accurate and timely management of agency initiatives including:• Budget and expense management

•  All reporting responsibilities

• Tracking and management of performance data using agency-appointed platforms

• Participation in all internal training initiatives 

• Point of Sale, asset and warehouse management

•  Maintain all legal and marketing code guidelines

You will be evaluated on your ability to positively impact Client portfolio brand performance in the stores that make up your journey plan.

This evaluation will be focused on:

• Menu presence growth (exceeding goals) in on-premise accounts within territory

• Delivery of program activities within assigned territory

• Year on Year depletions as reported by depletion reporting (NABCA) sales out data.

• High rate of added value across territory (going over and above with our client partnership in the field)

The physical demands of this role require the following:

• Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.

• Must be able to perform physical tasks associated with the role, including moving materials, equipment, and supplies as needed.

• Ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods as required by the position.

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.