Senior Director, Marketing Intelligence & Decision Science

The Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks’ marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance, generates insights, predicts outcomes, and drives decision-making across the business.

This role combines executive-level business performance leadership with deep analytical, operational, and technical fluency. The ideal candidate will modernize measurement frameworks, establish scalable data and insight infrastructure, advance predictive and AI-driven capabilities, and enable the organization to make faster, smarter, and more proactive decisions.

This leader will serve as a strategic partner across Marketing, Sales, Finance, RevOps, and Data/IT while helping shape the future operating model for GTM intelligence and performance management.

Marketing Intelligence & Business Performance

• Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution

• Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles

• Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations

• Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks

• Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM

Decision Science, Modeling & Advanced Analytics

• Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning

• Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability

• Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support

• Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization

• Drive adoption of data science and AI capabilities in practical, business-oriented ways

Data Strategy & Intelligence Infrastructure

• Partner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundations

• Define the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-making

• Improve data quality, transparency, accessibility, and confidence across Marketing and GTM performance reporting

• Help shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platforms

• Ensure scalable and sustainable infrastructure without duplicating or overstepping core IT ownership

Operational Excellence & Business Rhythm Transformation

• Evolve business operating rhythm support from reactive reporting toward proactive, insight-led performance management

• Modernize WBR, MBR, and QBR processes to improve executive visibility, decision-making, accountability, and alignment

• Drive automation and simplification of reporting, analytics, and business insight generation

• Reduce dependency on manual reporting processes and fragmented data workflows

• Build scalable frameworks that balance agility, rigor, and operational efficiency

Leadership & Organizational Development

• Build and lead a high-performing team spanning analytics, performance measurement, and decision science capabilities

• Foster a culture of curiosity, experimentation, accountability, continuous improvement, and business partnership

• Develop organizational capabilities in AI-enabled analytics, modern measurement practices, and data-driven decision-making

• Influence cross-functional stakeholders at all levels of the organization through strong executive communication and partnership

• Act as a strategic advisor to senior Marketing and GTM leadership