Lead - Partner Marketing

Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America).

This role serves as the GTM engine behind our partner-led growth, accelerating pipeline through targeted co-marketing programs, strategic field activations and scalable partner enablement. You’ll work directly with influential distributors and high-growth VAR partners to expand Freshworks’ reach, strengthen brand presence and amplify sales momentum across diverse markets.

We’re looking for a marketer who can think strategically, execute flawlessly, operate across cultures and serve as the connective tissue between Sales, Channel and Marketing.

Please note: This is a hybrid role that will be based in Boston, MA and requires an in-office presence three days per week (Tuesday - Thursday). 

 

• Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.

• Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets.

• Ability to advise or execute high-impact co-marketing programs: webinars, roundtables, digital campaigns, partner-led events and industry sponsorships.

• Drive through-partner marketing using campaign-in-a-box assets, content syndication and distributor-led amplification.

• Manage MDF planning, approvals, and ROI, ensuring investments ladder into the regional revenue plan.

• Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.

• Nurture partner advocacy by identifying and showcasing case studies, customer wins and co-selling success.

• Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.

• Participate and represent partner marketing in  quarterly business reviews with key reseller, VAR and distributor leaders.

• Maintain operational rigor across program calendars, partner communications and system updates (SFDC).

• Collaborate with cross-functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing, & Customer Advocacy to ensure partners' visibility in the Freshworks ecosystem & vice versa.