Vice President - Corporate Communications

We're looking for a Sr/Vice President of Corporate Communications to own and evolve Freshworks' narrative in the market globally, across every channel, and at every altitude. This is a rare seat: one where you're expected to think in long-term story arcs and get in the weeds on a Reddit thread or a niche IT newsletter. You'll partner directly with the C-suite, run a high-performing global team, and set the omnichannel communications strategy that fuels our growth among agile enterprises and IT leaders worldwide.

This is not a role for someone who manages from a distance. We want someone who takes big swings to land the Wall Street Journal and knows which Subreddits your buyers actually trust.

What You'll Own:

Communications Strategy & Narrative

• Define and scale the Freshworks corporate narrative across earned media, executive communications, social channels, influencer programming, content, and emerging LLM/AI search surfaces

• Build a clear, differentiated market position that drives Freshworks' perception as the leader in midmarket IT service management and a force multiplier of AI-powered service

• Translate complex product and business stories into sharp, accessible narratives that resonate with IT decision-makers, CX leaders, and enterprise buyers

• Own the company news calendar and global PR drumbeat that balances quarterly rhythms with the agility to capitalize on breaking news and cultural moments

Omnichannel Execution

• Lead a modern press office program that earns coverage in Tier 1 business and trade outlets while also driving engagement in niche communities including industry newsletters, podcasts, and LinkedIn groups

• Build and execute an influencer strategy that extends Freshworks' reach into credible, community-driven channels

• Develop an executive communications engine (including CEO, CPO, CIO, CTO, CMO) that produces consistent, high-quality thought leadership at scale, including social content, bylines, speaking engagements, and earned media moments

• Ensure all executive platforms connect to corporate strategy and reinforce Freshworks' core narrative pillars

AI & Modern Communications

• Bring a forward-looking perspective on how communications is evolving — particularly the growing role of LLMs as a discovery and search layer for B2B buyers

• Build a track record of actively shaping how Freshworks appears in AI-generated responses, summaries, and recommendations (i.e., LLM optimization, not just SEO)

• Champion the use of AI tools and workflows within the comms function to increase speed, quality, and reach of storytelling

Issues Management & Crisis Communications

• Serve as the communications lead on Freshworks' Escalation Response Team, proactively identifying risk, setting strategy, and driving execution on reactive moments

• Monitor global signals (social, press, analyst community) to stay ahead of issues before they escalate

Measurement & Reporting

• Build a sophisticated measurement framework that tracks not just coverage volume, but message pull-through, audience awareness shifts, and contribution to pipeline and LLM influence

• Deliver executive-facing reporting (MBR, QBR) with insights that translate communications activity into business impact

• Use data to make real-time pivots in strategy and resource allocation

Team Leadership & Cross-Functional Alignment

• Lead, develop, and inspire a global team of communications professionals across earned media, executive comms, and social that spans US, APAC, and EMEA

• Partner closely with the VP of Brand, Product Marketing, Demand Generation, Investor Relations, and Legal to ensure narrative consistency and coordinated news moments

• Build strong relationships with the C-suite to earn trust, gain alignment, and move quickly when it matters