SFDA DIRECTOR OF COMMUNICATIONS (0931-Manager III)

The Director of Communications provides strategic leadership and direction for all internal and external communications and marketing for the Department. This role is responsible for shaping the Department’s and leadership’s public image, overseeing brand consistency, and developing comprehensive communication and marketing strategies that advance organizational goals, inform the public, and build trust in government initiatives.

The ideal candidate is a highly skilled and creative writer who can craft anything from a press release to a long-form thought leadership piece with ease and confidence. Additionally, candidates should thrive at media relations and developing and executing successful strategic communications and public affairs strategies and have a track record of landing impactful media stories. We are looking for a self-starter that has managed both traditional and digital-focused communications, media relations, and public affairs efforts. The ideal candidate for this position will be creative, proactive, detail-oriented, and self-motivated.

Key Responsibilities

Strategic Leadership

• Develop and implement an integrated communications and marketing strategy aligned with the department’s mission, policy priorities, and stakeholder needs.

• Advise executive leadership and senior officials on messaging, public engagement, and reputation management.

• Oversee crisis communications planning and rapid-response protocols.

• Ensure alignment across all communications, marketing, and outreach activities.

• Develop and execute strategic media relations, and public affairs strategies. 

Marketing and Brand Management

• Lead the development and execution of marketing campaigns to promote programs, services, and initiatives.

• Oversee the creation and enforcement of brand and visual identity guidelines for consistent public presentation.

• Utilize data and analytics to evaluate campaign effectiveness and guide future marketing efforts.

• Serve as primary media contact and spokesperson for the department.

• Develop and maintain strong relationships with media outlets, stakeholders, and community organizations.

• Oversee press releases, media advisories, speeches, and briefing materials for leadership.

• Coordinate press conferences, public announcements, and outreach events.

Media & Internal Communications

• Serve as primary media contact and spokesperson for the department.

• Develop and maintain strong relationships with media outlets, stakeholders, and community organizations.

• Actively pitch and secure top tier media coverage for leadership.

• Oversee press releases, media advisories, speeches, and briefing materials for leadership.

• Coordinate press conferences, public announcements, and outreach events.

• Guide messaging for internal audiences to promote transparency, employee engagement, and alignment with organizational goals.