Social Media Specialist - CCV Music

Responsibilities: 

• Content Creation and Strategy: • Develop and execute a comprehensive content strategy for CCV Music, aligning with the ministry’s vision and values. 

• Create engaging and relevant content, including videos, graphics, and written posts, to foster community, inspire worship, and share ministry updates. 

• Collaborate with the worship team during their writing and recording process to capture behind-the-scenes moments and create compelling narratives. 

• Responsible for the creation and launch of paid promotions per the Marketing and CCV Music budgets. 

• Partners with Marketing Specialists on assets, messaging and timelines for Nights of Worship, collateral needs and other global efforts. 

• Collaboration and Alignment: • Work closely with the internal design team to maintain brand consistency and elevate visual storytelling. 

• Partner with the weekend video production team to ensure timely delivery of high-quality content for services and events. 

• Align social media efforts with overall marketing campaigns and initiatives. 

• Project Management: • Manage content calendars, scheduling, and publishing across social platforms via Monday platform. 

• Coordinate live event coverage, including worship services, concerts, and special events. 

• Monitor analytics and adjust strategies based on performance data. 

• Establish lines of communication with CCV Photographer for more extensive projects. 

• Communication and Leadership: • Report directly to the Lead Marketing Strategist, providing regular updates on social media performance and initiatives. 

• Participate in cross-ministry brainstorms to contribute fresh ideas and collaborate on ministry-wide projects. 

• Mentor and support other Social Specialists within the team. 

• Liaison to the marketing team, keeping others abreast to key happenings and areas to align efforts or repurpose content. 

• Dotted Line Reporting to CCV Music: • Establish clear communication channels with CCV Music leadership to ensure alignment and avoid creative bottlenecks. 

• Facilitate decision-making processes that enhance creativity while maintaining ministry goals. 

• Develop processes to tap into the wider CCV Music team and contractors to tell the story of the village behind the ministry. 

• EP and Album Promotions: • Collaborate with promoters and marketing teams to promote CCV Music’s EPs and albums effectively. 

• Implement strategies informed by promoter suggestions to maximize reach and impact. 

• Global Alignment and Synchronicity: • Ensure that CCV Music’s social media content aligns with global CCV initiatives and messaging. 

• Foster synchronicity by collaborating with other ministries and departments to amplify the church’s overall impact. 

• Volunteer Recruitment and Content Creation Bench: • Recruit and nurture a team of vested content creators across Phoenix campuses. 

• Build a bench of volunteers who can support content creation for CCV Music, especially for campuses further away from Peoria. 

• Innovative Creative Approach and Processes: • Continuously explore innovative approaches to social media content while maintaining brand consistency. 

• Collaborate with the broader creative team to ensure a unified voice, tone, and visual identity. 

• Further refine ideation and execution processes to better inform and invite the Central Video Team into key needs. 

• Resist the temptation to do everything on an island. While this role is specifically tailored to focus on CCV Music, all Marketing teammates must fight for similar rhythms, design/video communications and follow-through.  

• Fight for unity across teams and ministries. Share learnings and challenges.