General Manager - The Nell New York

Position Summary   

The General Manager of our flagship five-star luxury property will lead a pre-opening hotel from the ground up, defining the culture, assembling the team, and delivering an opening experience worthy of the brand's global prestige. This position requires deep expertise in luxury hotel operations, a proven record of driving measurable business outcomes, and a genuine passion for community engagement. This role serves as the face of the property to guests, ownership, civic leaders, and industry partners alike setting the standard for excellence in every dimension of the hotel experience. This position reports to the Vice President of Operations. 

The salary range for this position is $250,000 - $325,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Job Posting Deadline

Applications for this position will be accepted until August 26, 2026.

Essential Job Functions/Key Job Responsibilities

Pre-Opening Leadership:

•    Lead all pre-opening planning activities including timeline development, milestone tracking, and cross-functional coordination across Rooms, F&B, Sales, Finance, HR, and Engineering

•    Recruit, hire, and onboard the full property leadership team; establish a culture of luxury service, accountability, and continuous improvement from day one in partnership with Talent Acquisition and Human Resources 

•    Develop and execute opening marketing and PR strategy in partnership with the Sales & Marketing team; establish early revenue momentum, local partnerships, and brand awareness campaigns

•    Build productive relationships with contractors, vendors, local government, and brand representatives throughout the construction and soft-opening phases

•    Establish all operational SOPs, service standards, and training programs aligned with brand requirements prior to opening

•    Coordinate soft-opening events and VIP preview experiences to build community buzz and loyalty from the outset

Community Engagement: 

•    Serve as the primary ambassador for the hotel in the local market; actively represent the property at civic, cultural, business, and charitable events

•    Develop strategic alliances with local officials, business leaders, tourism boards, neighborhood associations, and cultural organizations

•    Champion local sourcing, hiring, and partnership initiatives that reinforce the property's commitment to the community

•    Design and lead community-facing programming, events, and sponsorships that strengthen brand identity and drive local loyalty

•    Establish the hotel as a preferred venue for community gatherings, celebrations, and civic occasions through proactive outreach and relationship management

•    Identify and pursue cause-related marketing and corporate social responsibility opportunities that align with Aspen One brand values and resonate with local audiences

Business Strategy & Financial Performance:

•    Develop and execute comprehensive annual business plans designed to maximize guest satisfaction, profitability, and market share

•    Work closely with the Revenue Management team to develop dynamic pricing strategies that balance seasonality, demand, customer segmentation, and competitive positioning

•    Partner with the Sales & Marketing team to identify new business leads, develop tailored sales approaches, and actively pursue opportunities aligned with brand strategy

•    Identify and capitalize on strategies to grow occupancy, RevPAR, and market share through ongoing competitive analysis and market intelligence

•    Verify the property operates within approved budgetary guidelines, achieving or exceeding profit margin goals while maintaining product and service standards

•    Maintain full accountability for labor planning and capital expenditure decisions; ensure resources are deployed strategically and efficiently

Operational Leadership:

•    Oversee all hotel operations including Rooms, Food & Beverage, Spa & Wellness, Engineering, Security, and ancillary services

•    Ensure the physical product is maintained and presented to brand standards; oversee capital improvement planning and project execution

•    Verify compliance with all brand standards, regulatory requirements, health and safety codes, and licensing obligations

•    Monitor service quality through direct guest interaction, quality audits, mystery guest programs; take swift corrective action when standards fall short

•    Perform other duties as assigned