Manager, Digital Content

Job Summary:

The Faculty of Arts and Sciences (FAS) at Harvard University seeks a Manager, Digital Content to lead the development, management, and optimization of content across FAS digital platforms. Reporting to the Director of Marketing, this role combines strong editorial judgment with expertise in digital content strategy, web management, user experience, accessibility, and analytics to ensure that FAS digital properties are engaging, intuitive, and aligned with institutional priorities. The Manager develops and produces high-quality digital content; advises on content structure, navigation, and information architecture; and uses data and digital best practices to continually improve content performance and the user experience. Working closely with colleagues across FAS Communications and Marketing, IT, external partners, and content contributors, the Manager also helps shape the evolution of FAS digital platforms and provides guidance on effective, accessible, and user-centered digital communications. The role plays an important part in advancing FAS priorities and amplifying key initiatives of the Dean through compelling digital storytelling. This position will be based in Cambridge, MA and there is an expectation of three (3) workdays per week on campus.

Job-Specific Responsibilities:

Content Development  

• Write, edit, and produce and/or aggregate content for the FAS flagship website, FAS Communications and Marketing Hub, and FAS administrative unit websites. 

• Adapt and repurpose content across channels and formats to maximize engagement and accessibility. 

• Source and format high-quality imagery; draft accurate and compelling captions; and advise on optimal integration of video into editorial content. 

• Collaborate with the Director of Marketing to create a comprehensive content plan aligned with institutional priorities. 

• Adapt and repurpose content across channels and formats to maximize engagement and accessibility. 

• Develop and implement editorial frameworks to elevate high-priority content related to the Dean’s initiatives. 

Digital Content Strategy & Web Management 

• Advise on digital content strategy, web layout, content hierarchy, taxonomy, navigation, and information architecture to support institutional priorities and intuitive user experiences.  

• Manage digital content production and implementation within the CMS, including text, images, teaser copy, metadata, and other page elements, in accordance with editorial, technical, brand, and accessibility standards.  

• Provide strategic guidance on storytelling structures, content organization, and discoverability across FAS digital platforms.  

• Monitor and enhance the effectiveness of FAS digital properties through analytics, user-centered design, accessibility, and digital content best practices.  

• Troubleshoot CMS content and formatting issues, coordinate with web development and other partners as needed, and contribute to the long-term evolution of FAS digital platforms and content strategy. 

 Compliance & Accessibility  

• Ensure all content complies with institutional accessibility policies and follows WCAG 2.1 AA standards. 

• Apply universal design principles across all digital content formats to support usability for all audiences. 

• Conduct quality assurance reviews to verify compliance with brand, editorial, and accessibility guidelines. 

• Stay current with evolving standards and best practices to recommend updates as needed. 

User Experience & Analytics  

• Conduct user testing and collect feedback through surveys, analytics, and usability testing sessions. 

• Evaluate user behavior and engagement metrics to assess content performance and platform usability. 

• Translate data insights into actionable recommendations to enhance user experience and content strategy. 

• Serve as partner to external data and analytics consultant to create dashboards and metrics to measure effectiveness of content on the FAS flagship website and other platforms.  

Collaboration & Communication  

• Act as a liaison between FAS Communications and Marketing, IT, and external vendors to align technical and content objectives for FAS platforms. 

• Facilitate cross-functional meetings to gather input on content priorities and ensure stakeholder alignment. 

• Sit on the FAS Web Governance Committee to review various website requests and content questions alongside HUIT colleagues. 

• Provide regular updates and recommendations to leadership on project milestones, content strategy, and performance metrics. 

• Support internal content contributors by offering editorial and digital strategy guidance. 

• Serve as a partner to FAS Communications and Marketing colleagues, including serving as a back-up producer for the FAS newsletters and the FAS Current. 

Working Conditions: 

• Hybrid work arrangement with a minimum of three (3) days per week on campus. 

• Availability to respond to urgent communications needs outside of business hours if necessary.