VP, Packaging Design

• A primary contributor to overall brand development, ensuring all product and packaging solutions consistently reflect and elevate the brand's identity, positioning, and consumer appeal.

• Develop and oversee type design systems rooted in the fundamentals of classic typography—with an emphasis on Swiss Design (International Typographic Style)—to ensure brand consistency and typographic excellence across all media.

• Spearhead the creation of compelling and memorable logos that encapsulate brand identity and values.

• Direct the design and development of packaging that stands out on the shelf, aligns with brand positioning, and meets functional requirements.

• Oversee critical Point of Sale (POS) design initiatives to drive consumer engagement and conversion, leveraging structural engineering expertise to enhance functionality and visual impact.

• Collaborate cross-functionally with marketing, product development, sales and digital teams to ensure brand and design integration at every consumer touchpoint.

• Provide guidance and leadership to internal design teams and external partners, fostering a culture of creativity, innovation, and accountability.

• Stay current on design trends, consumer insights, and industry developments to maintain a competitive edge.

• Maintain the highest standards of design excellence and consistency across all brand touchpoints.

• Oversee the design and user experience of brand websites to ensure digital touchpoints align with overall brand strategy.