AVP/Head of eCommerce

Technical Leadership:

• Possess a strong command of eCommerce ecosystems, performance metrics, financial drivers and operations in order to effectively lead priorities and strategy across PurePlay Platforms and National Retailer websites.

• Ability to connect data, business acumen, experience, and strategic vision to build scalable systems and frameworks that drive decisive action and measurable results.

• Demonstrate a deep understanding of navigating Amazon’s Vendor and Seller models including negotiating AVNs, managing accrual structure, chargebacks and shortages and high level of familiarity of Amazon’s commercial priorities, internal dynamics and way of working. 

• Provide strategic direction to advertising strategy on PurePlay Platforms, National Retail Media Networks and other media providers. Ensure digital advertising strategy and investments align with growth, profitability and brand objectives. Understand how to evaluate programs and measure success.

• Define and uphold best-in-class digital shelf execution, including large-scale syndication across multiple retailer platforms, PDP optimization, keyword indexing, content strategy and ratings / reviews. 

• Possess a strong understanding of the broader retail environment, including trade investment, assortment, supply chain, in-store dynamics, and retailer negotiations to translate and support those realities into informed digital strategy and execution on retailer.com platforms.

Organizational Leadership:

• Serve as the voice of eCommerce across the organization, educating cross-functional teams on channel dynamics, retailer expectations, and digital growth drivers. Advocate for eCommerce priorities in enterprise discussions, ensuring digital considerations are embedded in broader business decisions, planning processes, and resource allocation.

• Drive cross-functional alignment across Sales, Marketing, Finance, Supply Chain, and Brand teams, gaining buy-in for structures, budgets, and investment priorities that support eCommerce growth objectives. Build consensus in a complex matrixed environment and be able to influence without direct authority.

• Translate complex data into clear, compelling narratives, tailoring the message appropriately for leadership, marketing, and sales audiences. Demonstrate strong presentation skills, including advanced PowerPoint capabilities and the confidence to present effectively to both large and small groups, in person and virtually.

• Lead, develop, and scale a high-performing eCommerce team, setting clear expectations, fostering accountability, and creating an environment where talent can grow and deliver measurable impact.

• Demonstrate resilience, adaptability, and perseverance in navigating different businesses under one umbrella. Maintain composure and momentum through ambiguity, complexity, and pressure.

• Demonstrated ability to manage multiple brands and competing priorities simultaneously, maintaining strategic focus while ensuring disciplined execution across diverse business needs.