Sales Manager - Los Angeles

• Lead distributor management and performance accountability across the Los Angeles market, ensuring distributor partners execute against agreed sales priorities, distribution goals, merchandising standards, pricing strategy, and promotional programs.

• Own an assigned account portfolio that includes independent customers, regional chains, and distributors across both Retail and On-Premise channels.

• Build top-to-top relationships with key distributor leaders, regional chain decision-makers, and independent account partners to strengthen alignment, improve execution, and unlock growth opportunities.

• Drive distributor accountability through regular business reviews, performance tracking, and follow-up on KPIs such as distribution gains, out-of-stock performance, pricing compliance, display execution, and volume delivery.

• Monitor and enforce P&L discipline across distributors, chains, and independent accounts, ensuring trade spending, promotional investments, and market activity align with financial goals and profitability expectations.

• Execute channel strategy consistently to ensure shelving, pricing, merchandising, and assortment objectives are aligned with portfolio priorities, brand standards, and account-specific goals.

• Prioritize time in market with distributors and customers to evaluate execution firsthand, strengthen relationships, identify issues quickly, and drive corrective action where needed.

• Partner closely with headquarters contacts, key decision-makers, and internal merchandising teams to improve programming execution and elevate in-market performance.

• Use data and analytics, including Salesforce and syndicated resources, to identify distribution opportunities, monitor out-of-stock conditions, evaluate SKU and pricing effectiveness, and improve trade spend efficiency.

• Identify and win new business in key Los Angeles area markets, expanding FIJI Water’s presence and dollar share across both independent and regional accounts in Retail and On-Premise.

• Analyze category, customer, and competitive trends to develop fact-based selling stories and market strategies that drive profitable growth.

• Collaborate cross-functionally with Merchandising, Sales Planning, Business Development, Finance, Supply Chain, Customer Service, and Brand Marketing to ensure strong communication, operational alignment, and execution support.

• Provide reporting and ad hoc analysis for retailers, distributor partners, merchandising teams, and senior leadership to support business decisions and performance management.