Associate Manager, Trade Marketing

• Develop and execute trade and shopper marketing programs and toolkits for the U.S. Sales (Retail, On-Premise) team at the national, regional, and retailer-specific level, including consumer sweepstakes, cross-promotions, and coupon programs that support secondary display and drive incremental volume

• Develop account-specific point-of-sale materials in collaboration with Brand Marketing, Sales, design teams, and external vendors, ensuring alignment to brand standards and customer needs

• Support management of the annual trade marketing budget, including tracking spend, processing invoices, and maintaining budget accuracy

• Evaluate promotional performance using IRI, Margin Minder, and internal sales data, providing insights and recommendations to improve effectiveness

• Create and manage coupon programs, including execution, tracking, and analysis of redemption to inform future planning

• Administer and maintain the SharePoint site, ensuring timely distribution of marketing materials to the Sales team and consistent weekly sales communications

• Oversee POS fulfillment vendor operations, ensuring accuracy and timely delivery of materials