Brand Manager

• Drive strategy and execution of marketing campaigns to drive strategic objectives.

• Manage day-to-day operations of several ongoing cross-functional initiatives/projects.

• Use advanced understanding of data sources to translate insights into action.

• Work with Wonderful's in-house creative agency to define creative, media, and PR strategies, providing direction for our marketing/creative campaigns related to new product launches.

• Develop integrated, multi-media marketing creative briefs and manage integrated campaigns.

• Responsible for annual campaign media plans (TV, digital, social, etc.) ensuring timely delivery and cost-effective execution.

• Work with international teams on the extension of TV campaigns and innovation items from the US to international markets.

• Provide thought leadership in developing practical solutions to complex quantitative and qualitative problems.

• Present marketing recommendations and plans to senior management and cross-functional teams.

• Assist in the onboarding, training and development of team members.

• Continuously manage and optimize a SKU portfolio. Recommend additions and discontinuations based on business objectives and consumer trends.

• Develop consumer and retailer-specific marketing programs to extend national campaigns, or seasonal opportunities.

• Build strong relationships within the sales organization to maximize impact of SKU level programs and sales support initiatives; assesses and build business solutions from a marketing perspective.

• Drive international category planning, including product launches, and market growth activities.