Social Marketing Manager

 

• Act as subject matter expert for our social and YouTube paid media campaigns 

• Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs 

• Contribute to brainstorming and cross-department planning 

• Help develop and execute digital marketing plans for paid social platforms and YouTube 

• Present plans (when applicable) to internal constituents and the Marketing Team 

• Manage timelines for planning and coordinate with Marketing, Project Management, Creative, In-House Social Content Team and PR for asset delivery 

• Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up) 

• Ensure best practices when building and testing campaigns and assist with analyzing and reporting results 

• Optimize campaigns and test strategies to drive performance and learnings 

• Track all spending and validate media partner invoices 

• Problem solve with our media vendor platforms 

• Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities 

• Proactively research the latest digital trends that affect digital marketing, attend industry seminars 

• Actively contribute to the development of the agency's culture and standards of quality