Product Marketing Manager, Marketplace

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Since our earliest days, Roblox’s economy has been powered by creators. Marketplace is a core engine of that economy: it helps creators distribute and monetize virtual items, helps users discover and express themselves through those items, and supports a healthy, trusted two-sided ecosystem.

The Role

As the Product Marketing Manager for Marketplace, you will lead the strategy, positioning, and go-to-market execution for products and policies that shape how creators create, discover, sell, and grow virtual items on Roblox.

You will partner closely with Product and Engineering to help creators build thriving businesses through Marketplace while ensuring users have an intuitive, inspiring, and trusted experience. You will be a core part of defining and executing the strategy for Marketplace solutions that grow creator supply, strengthen shopper demand, improve discovery and conversion, and contribute to the growth of Roblox’s broader economy.

This role is based in our San Mateo, CA office, with an expectation of working in person Tuesday through Thursday.

You Will

• Own the Marketplace narrative, positioning, and go-to-market strategy across creator supply, shopper demand, discovery, merchandising, pricing, and trust.

• Lead the launch process for Marketplace products and policies, including strategy, messaging, positioning, content, enablement, and measurement.

• Partner with Product and Engineering to drive adoption and improve Marketplace outcomes, including item discovery, conversion, repeat purchase, creator earnings, and ecosystem health.

• Develop compelling, evergreen product content that educates and inspires creators, partners, and other key stakeholders.

• Translate creator and consumer insights, industry trends, and Marketplace performance into product priorities, messaging, and how we take products to market.

• Define how Marketplace initiatives connect to Roblox’s broader creator economy, including avatar, virtual items, monetization, and commerce.

• Foster deep cross-functional collaboration among Engineering, Product Management, Marketing, Partnerships, Finance, Developer Relations, Data Science, and Communications; become a trusted advisor to these teams.

• Clearly communicate Marketplace product details, strategy, and vision internally and externally.

• Ensure executive leadership and internal partners are aligned on launch strategies and tactics, and that external partners have a smooth onboarding experience when Marketplace changes affect them.

You Have

• 6+ years of product marketing experience at a global technology platform, preferably with experience in marketplaces, commerce, creator monetization, consumer products, payments, or financial products.

• Strong messaging, positioning, product storytelling, and content-strategy skills.

• Experience leading omnichannel product marketing strategies from insight through launch and adoption.

• Experience driving deep cross-functional partnerships, building alignment, and working with stakeholders at all levels of an organization.

• The ability to identify gaps and opportunities, then influence relevant teams and executive leadership toward resolution.

• Exceptional verbal and written communication skills, including experience presenting to executive leadership.

• A collaborative, self-driven, and perpetually curious working style, with a high degree of audience focus.

• Passion for building trusted, vibrant two-sided marketplaces and helping creators build sustainable businesses.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range

$217,130—$263,710 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.