Senior Manager, Site Testing & Optimization

We're looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program. This is a strategic, hands-on role for someone who thinks in hypotheses, moves with precision, and takes full ownership from idea through measurement. You will lead a rigorous testing culture - turning behavioral insights into structured experiments that drive conversion and elevate the user experience. 

What You'll Do 

• Own the end-to-end experimentation roadmap for Equinox.com, always maintaining a prioritized backlog of tests 

• Hypothesize, create and manage experiments end-to-end, from simple copy and landing page tests to more complex content, feature, and experience tests 

• Partner with U/X & Engineering when tests require deeper development support, scoping business and user requirements clearly 

• Define success metrics and partner with Marketing Analytics to set up measurement correctly before every test launches 

• Monitor live experiments, flag issues early, and make sound calls on when tests have reached significance 

• Own the readout for experiment (results, learnings, and recommended next steps) and communicate them clearly to stakeholders 

• Ensure successful deployment and full roll-out of winning experiment  

• Develop & maintain a testing dashboard that gives the broader organization full visibility into what's running, what's won, and what's learned 

• Continuously source test ideas from analytics, user research, competitive analysis, and cross-functional partners