Associate Manager, Website Content Editor

The Associate Manager, Website Content Editor is a detail-driven executor responsible for bringing equinox.com to life across campaigns, promotions, and growth initiatives. Sitting within the Digital team, this role owns the day-to-day build and publishing of web content in the content management system (CMS), ensuring every page goes live accurately, on time, compliant, and to a high standard. This person is a reliable cross-functional partner who brings CMS expertise to the briefing process and keeps the site’s content running cleanly behind the scenes.

What You Will Do

Content Execution

• Build, publish, and QA web pages in the CMS across campaigns, promotional offers, growth landing pages and evergreen site content for equinox.com

• Implement copy, imagery, modules, and layout updates accurately and on schedule, following briefs from Integrated Marketing, Creative, and Digital teams

• Manage site content requests and publishing calendars to ensure all site updates go live on time and error-free

• Conduct thorough QA across devices and browsers before publishing (checking links, formatting, copy accuracy, and module behavior)

• Maintain and organize an asset library including assets, templates, and reusable modules

Content Input & Collaboration

• Participate in campaign briefings as a CMS and content subject matter resource, providing input on module options, page structure, and what has worked on-site previously

• Communicate CMS capabilities and constraints clearly to creative and marketing partners so briefs are set up for feasible execution

Site Governance

• Conduct regular audits of live pages to identify outdated content, broken links, or inconsistencies

• Maintain a clean, organized CMS, archiving old pages, managing redirects, and ensuring naming conventions are followed

• Support SEO best practices in partnership with Agency to ensure published content includes meta titles, descriptions, alt text, and heading structure