CRM & Lifecycle Marketing Specialist (Contract / Part Time)

The CRM & Lifecycle Marketing Specialist will support the execution of Equinox's lifecycle marketing programs across email, SMS, push, in-app messaging, and content cards. This role is hands-on and platform-focused, responsible for building campaigns and journeys in Braze, implementing personalization, and ensuring every communication that reaches our members meets a high standard of quality and accuracy. 

This role sits within the CRM team and works across both acquisition and Member lifecycle programs, partnering closely with Brand & Member Marketing, Creative, and Data & Analytics to bring campaigns from brief to live send. The ideal candidate is detail-oriented, highly organized, and eager to develop deep expertise in marketing technology and lifecycle marketing execution. 

Key responsibilities 

• Build and deploy campaigns and canvases in Braze across email, SMS, push, in-app messaging, and content cards 

• Implement personalization to tailor content by club, member behavior, and interests, using Braze tools including Liquid, catalogs, and custom attributes 

• Conduct rigorous QA prior to launch, including links, tracking, personalization logic, audience targeting, and rendering across email clients 

• Build and maintain audiences, segments, and subscription groups within Braze and our CDP. 

• Update and optimize live campaigns and journeys as programs evolve 

• Execute campaigns against the CRM calendar, including accurate campaign tagging, routing for approval from program owners, and scheduling sends on the assigned date 

• Partner with Brand & Member Marketing and Creative teams to bring campaigns to life in Braze 

• Support A/B testing execution and pull campaign performance data to inform reporting and optimization 

• Troubleshoot campaign and data issues in partnership with Data & Analytics teams